Twenty-two Canadian broadcasters have come together to form Canadian Broadcasters for Sustainability, committed to working together to increase environmentally sustainable change.
Announced Sunday at Banff World Media Festival, the wide-ranging group of public and private broadcasters includes Accessible Media Inc., Asian Television Network, Bell Media, Blue Ant Media, CBC/Radio-Canada, Channel Zero, CHEK Media, Corus Entertainment, Hollywood Suite, Knowledge Network, New Tang Dynasty (Canada), Nunavut Independent Television Network (Uvagut TV), OUTtv, Pelmorex Corp., Remstar Media, Rogers Sports & Media, Super Channel, Télé-Québec, TFO, TV5, TVO and WildBrain.
The group is committing to embedding environmentally sustainable thinking in their commissioned productions – excluding news and current affairs – and will share learnings with an eye to reducing duplication, increasing the collective impact and speed of environmentally sustainable change.
Committed to meeting quarterly, among the group’s goals are improving how carbon impact is measured and addressed, reaching more audiences with content that inspires people to make more sustainable choices that is informed by science, and consulting with marginalized communities disproportionately affected by climate change.
“Broadcasters may not be top of mind when it comes to creating a sustainable future, but the measures we are taking together today will help,” said David Kines, President, Hollywood Suite, in a release. “We are exploring new ways to ensure we minimize the impact of broadcasting and streaming technology, as well as production, and are proud to be collaborating with the Canadian Broadcasters for Sustainability.”
“This initiative, combined with our ongoing commitment to make our operations carbon neutral by 2025 and to reduce absolute GHG emissions by 2030, demonstrates our determination to pursue change within our industry. Bell Media is proud to participate in this essential initiative, with the support of our broadcasting colleagues, to change things for the better and build a more sustainable and prosperous future,” added Karine Moses, Senior Vice President, Content Development & News and Vice Chair, Québec, Bell Media.
Subscribe Now – Free!
Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.
The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.
Let’s get started right now.
