Mediapro Canada has partnered with immersive live sports streaming startup YBVR and TELUS to pilot a fully-immersive sports metaverse service. Beginning with OneSoccer and the Canadian Premier League (CPL), the TELUS Sports app gives Canadian soccer fans access to unique features allowing them to choose, in real time, between up to eight different camera angles across multiple devices to offer an immersive soccer viewing experience on-the-go. The TELUS Sports app is free to download on mobile devices via Apple’s App Store and the Google Play Store, as well as on select Android TVs and for TELUS subscribers, through Optik TV and Pik TV. The app is currently available as a pilot for the remaining nine matches in the season. Read more here.

QYOU Media has announced that The Q India has officially launched its first direct to consumer app, Q PLAY. The free, ad-supported app will be offered via the Google Play store and directly on smart TV’s and mobile devices and offers all five Q India channels, along with all new future content offerings from The Q India. The Q India currently reaches over 125 million viewers weekly via Q branded content channels. Q PLAY is designed to begin to leverage that audience scale to employ a direct relationship between the company and its user base and drive stronger monetization with more targeted content and ad campaigns. Q PLAY currently carries The Q (flagship Hindi channel), The Q Marathi (regional content), Q Kahaniyan (animated content), Q Comedistaan (comedy) and the most recently launched QGameX (live gaming).