The Podcast Exchange (TPX) has announced that it’s expanding into branded podcast production.
Founded in 2017 by President and CEO Jean-Marie Heimrath and former CBC Director of Digital Talk, Jeff Ulster, who serves as Chief Content & Technology Officer, TPX has been primarily focused on establishing itself as a leader in Canadian podcast advertising. It represents Stitcher advertising arm Midroll in Canada, in addition to sales partnerships with Corus Entertainment, Acast, audioBoom, Wondery, iHeartMedia, and Terry O’Reilly’s Apostrophe Podcast Company. Stingray acquired a 30% stake in the company earlier this year.
Heimrath said in a release that with the launch of TPX Studios, the company is positioned to meet the demands of businesses looking to leverage the podcasting medium with customers and stakeholders.
“We understand brands. We understand internal communications. We’re offering a production service tailored specifically for Canadian business and the Canadian audience,” said Heimrath. “For a long time, podcasting has been viewed exclusively as an entertainment medium. For us, it’s also a channel for doing business.”
TPX has previously produced branded podcasts for Cineplex and The Atlantic. The company also believes that in the current work from home reality, podcasts present an opportunity to help unify corporate workforces.
“Social distancing resulting from COVID-19 has disrupted the communications channels that corporations need in order to function. Workers are displaced, national meetings and town halls have been cancelled,” added Charles Anderson, head of TPX’s Enterprise Division. “Podcasting enables companies to unite a fractured workforce at a time when internal cohesion is a critical objective.”
Jean-Marie Heimrath was our guest on Broadcast Dialogue – The Podcast in March. Listen here:
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