Tuning is up with younger demos, year-over-year, according to radioCount’s fall data release.
The release covers 22 secondary markets including Charlottetown, Fredericton, Saint John, Sydney, Belleville, Chatham, Cornwall, Guelph, North Bay, Owen Sound, Pembroke, Peterborough, Sarnia, Thunder Bay, Timmins, Wingham, Brandon, Lethbridge, Red Deer, Chilliwack, Kamloops and Prince George.
The listening period measured covers the period from Aug. 29 – Oct. 23, while continuously measured markets reflect listening between Feb. 7 and Oct. 30.
Overall, radioCount found those 12+ in the measured markets listened to radio for an average of 17.6 hours of radio per week, down just slightly from average weekly tuning of 17.9 hours in fall 2021.
Time spent listening to radio was up with adults 18-49 and 25-54. Year-over-year, tuning by those demos increased by 6.7% and 5.5%, respectively. Listening was up with both men and women, according to radioCount’s data.
By genre, Pop music stations – Adult Contemporary, Hot AC and CHR – also recorded tuning increases, compared to fall 2021. Average weekly hours tuned for all three formats was up 17.4% among adults 25-54, while average weekly cume increased by 5.8%.
radioCount also looked at tuning on the East Coast during Hurricane Fiona in late September. Despite major power outages, it found radio listening in Charlottetown during the fall measurement period remained strong. Overall, 12+ weekly time spent listening decreased by 1.4% from fall 2021.
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