Latest NewsSteve Pratt and Chris Boyce leaving Pacific Content

Steve Pratt and Chris Boyce leaving Pacific Content

Pacific Content founders Steve Pratt and Chris Boyce have announced their respective departures from the Rogers Sports & Media-owned branded podcast studio.

Pratt, who formerly was Director of Digital for CBC Music for a decade, founded Pacific Content in 2014 with fellow CBC alum Jennifer Ouano. Boyce, the former Executive Director of Radio & Audio, for CBC English Services and Pratt’s former boss, came on board in 2016 as an owner and principal, in addition to business consultant Rob Leadley.

An early entrant into the branded audio space, the company quickly established itself with big name clients like McAfee, Dell, Charles Schwab, Slack, Shopify and Facebook, among others. Rogers Sports & Media acquired Pacific Content in 2019.

“After the entrepreneurial ride of a lifetime, I have made the tough decision to leave Pacific Content and Rogers Sports & Media on April 30th,” wrote Pratt in a post to LinkedIn Thursday morning. “After 8 amazing years (!), I am ready for fresh challenges and new problems to solve. I’m thrilled to be passing the torch to an amazing team of leaders and I know they will continue to evolve Pacific Content’s place as a world leader in podcast and marketing strategy & services with brands, and Frequency [Rogers’ in-house podcast network] as a successful original podcast network.”

In his own post to social media, Boyce called building Pacific Content “the most thrilling experience” of his professional life.

“In the year before I joined Pacific Content, I remember listening to Gimlet’s Startup and thinking how amazing it was that someone was starting a company just to make podcasts. It all seemed so mysterious and thrilling and impossible. I never dreamed that I’d soon be on that same path. And I certainly never dreamed that I’d be hanging out in the boardrooms of iconic brands like Ford, Dell, Adobe and Charles Schwab, working with them to make original podcasts,” wrote Boyce.

Boyce says with Pacific Content now employing more than 50 people, he has an opportunity to get back to his startup roots and in the short term will be helping his wife Suzanne build her Mail Order Mystery business, which creates mystery experiences for kids.

Pratt told Broadcast Dialogue in an email that their respective decisions to leave within weeks of each other was purely coincidental.

“There is happily no inside story on the timing, other than Chris and I were separately thinking about our individual futures, and when we shared that we were both thinking of leaving in similar time frames, we thought it would be best to coordinate and announce them together,” said Pratt. “Pacific Content is in thankfully amazing shape and off to the best start of a year we have ever had and Frequency is as well. It feels good leaving the businesses in terrific shape and with a phenomenal team of leaders, podcasting and audience development experts.”

Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.

* indicates required


Connie Thiessen
Connie Thiessen
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email -

The Weekly Briefing - Subscribe Now – Free!

It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Events / Conferences