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Online & Digital Media News – Most Canadian AVOD viewing via YouTube, says MTM

The Media Technology Monitor (MTM) Fall 2022 Sneak Peek report includes new insights on Connected TVs, the polarization of social media, and Ad-based Video on Demand (AVOD). Findings include that more than four in five Canadians have watched some form of AVOD content in the past month, with most of the viewing coming from YouTube. Close to three-quarters of all Canadians access the internet on their TV set, with the most common ways to connect Smart TVs (51%), media streaming devices (43%), computers (22%) and game consoles (19%). Three-quarters of all Canadians have used a social network in the past month, but MTM found many are feeling platforms have become more divisive with seven in 10 sharing the belief that social media is becoming more toxic. At the same time, one in five believe they should be able to say anything they want online. 


The Global TV App has officially added Magnolia Network Canada and Lifetime to its roster of featured networks offering over 500 episodes and more than 300 hours of content at launch. With more than 8 million downloads, the Global TV App is already home to Global, Food Network Canada, HGTV Canada, W Network, The HISTORY Channel, Showcase, Slice, National Geographic, and Adult Swim. To access Magnolia Network Canada and Lifetime specialty programming, users require a cable subscription to unlock streaming access and past seasons of series like Fixer Upper: Welcome Home, Magnolia Table with Joanna Gaines, Restoration Road with Clint Harp, and Restoring Galveston, in addition to new Lifetime series Married at First Sight: Couples Couch (Mar. 1) and Meet, Marry, Murder (Mar. 21).

Big Brother Canada is launching Digital Dailies – uncut content from inside the BBCAN house, offering viewers an extended peek into the houseguests’ lives that will replace the 24/7 livestream offered during previous seasons. Digital Dailies will be posted regularly throughout each week on Big Brother Canada premieres its 11th season Wednesday, March 8 at 9 p.m. ET/PT on Global and STACKTV. Hosted by Arisa Cox, who also serves as one of the show’s executive producers, this season of #BBCAN11 will air three nights a week featuring new episodes every Tuesday at 7 p.m. ET/PT (Head of Household), Wednesday at 9 p.m. ET/PT (Power of Veto) and Thursday at 7 p.m. ET/PT (Eviction). 

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