NLogic has launched a new Cross-Platform Video Insights tool to help broadcasters better access and understand Numeris’ VAM (Video Audience Measurement) data.
The new tool features a dashboard that allows users to quickly access share of tuning data by market, month, incremental reach, streaming share of viewing by device, and duplication across linear TV, OTT services, and online viewing.
NLogic says the interactive reports will be offered free for a limited time to help clients build a better understanding of how and where viewers are consuming video content. Those wanting more in-depth access to the data will need to subscribe to NLogic’s IntarVAM application.
“In our ever-evolving media landscape, we understand how important it is for the industry to get a more complete view of video tuning across platforms and devices. Our goal is to make it easier for clients to understand Numeris’ new VAM dataset which brings them closer to that holistic view they are looking for,” said Peter Farfaras, VP, Business Development, NLogic, in a release.
Launched in the fall of 2021, Numeris’ VAM solution is currently only available in Ontario and French Quebec. A Numeris spokesperson told Broadcast Dialogue the audience insights provider is continuing to work on the rollout of a national cross-platform solution.
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