David Bray is President of Bray & Partners Communications.
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Websites: brayandpartners.com, davidbray.ca
In the midst of significant changes in measurement methodology for many of the other markets, PPM in the big five keeps rolling on. The new PPM release from Numeris completes the 13-week period covering August 29 to November 27. The subsiding stages of the COVID-19 pandemic seem to be having a lesser effect. Radio revenues are generally somewhat improved from their COVID low point. It may be worth noting that instead of driving to and from work, many are still working from home. This, in turn alters the nature of drive time.
Let’s look at the five PPM markets.
Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 14.3 % share for A12+ (up from 12.9) followed by boom 97.3 with 12.1%. There is an extremely tight race for women listeners, 25-54, as both CHUM-FM and CHFI-FM deliver an 11.3% share and boom 97.3 just a hair behind at 11.2%. Once again boom 97.3 is well out in front with men, 25-54, posting an 11.5 % share. boom 97.3 also leads the way for M18-34 with a 13.7% share. And not to get monotonous but boom 97.3 also tops the list with F18-34 at a 15.7% share, followed by CHFI-FM with 15.0%. We’re not sure exactly what effect the departure of John Derringer has had, but the Q107 numbers, M25-54, (6.2%) have been falling back a bit, while M18-34 is still fairly healthy at 9.7%
Vancouver: 980 CKNW grabs the #1 spot for A12+ with a 12.0% share of hours tuned (flat with the last book). Taking the top spot for F25-54 is 94.5 Virgin Radio with 14.3%. share. JR Country holds the lead for M25-54 listeners, delivering an 11.0% share. Move 103.5 is out in front with M18-34, with an 11.1 % share of hours tuned. When it comes to Women 18-34, 104.3 the Breeze continues to perform well and is #1 with a 16.0%.
Edmonton: UP! 99.3 takes #1 with A12+, posting an 11.6 % share of hours followed by CISN Country at 10.4%. NOW! holds top spot for F25-54, delivering a 14.4% share followed by UP! 99.3 at 14.1%. K97 leads listening for M25-54 with a 10.8 % share. For M18-34, UP! 99.3 is way out in front at 19.6%. CISN Country led with F18-34, delivering a 16.3%, followed by NOW! at 16.1%.
Calgary: CBC Radio One and Corus talk station CHQR were tied for first place, A12+, with a 9.7% share. Star 95.9 is popular with women, taking #1 spot for F25-54 delivering a 10.5 % share followed by Virgin Radio at 10.2%. For M25-54, X92.9 rules with a 15.5%. 101.5 Today Radio is in the top spot for M18-34, delivering a 15.6 %. Country 105 tops F18-34 listening posting a 14.7%
Montreal: CHMP 98.5 FM is #1 for A12+ (Franco) with a 23.6 % share. For A12+ (Anglo), CJAD 800 is #1 with a 22.6%. CHMP-FM is also tops with females, taking #1 spot for F25-54 (Franco) delivering a 19.0 % share. For F25-54 (Anglo), The Beat 92.5 is well out in front with a 31.5 % share. For M25-54 (Franco), CHMP 98.5 FM is on top at a 26.3 % share. For M25-54 (Anglo), The Beat 92.5 is #1 at 20.4% followed by CHOM-FM with a 15.0% share.