HomeLatest NewsCanadians embrace SVOD boom and 'stacking'...

Canadians embrace SVOD boom and ‘stacking’ services as lockdowns continue

Amidst ongoing COVID-19 restrictions, 42% of English-speaking Canadians and 29% of Francophones now have three or more Subscription Video On Demand (SVOD) services in their home, according to new Media Technology Monitor (MTM) data.

MTM says Canadians embraced the 2020 SVOD boom as they sought out more digital entertainment options while staying at home, with SVOD adopters tending to be younger, more educated and higher income earners.

The report says four in five (80%) English speakers subscribe to at least one SVOD service. That falls to 67% among francophones.

SVOD “stacking” is becoming more popular with over seven in 10 anglophones subscribing to two or more SVOD services, along with nearly three out of five Francophones.

Netflix continues to lead the market. Seven in 10 English speakers have a Netflix subscription and more than half of French speakers. However, Amazon Prime Video saw the largest increase in subscriptions – now at 46% with anglophones – and the majority of subscribers watching in the past month (38%). Disney+ and Apple TV+ are also seeing continued growth among anglophone Canadians, with 24% now subscribing to Disney+ and 11% to Apple TV+. Among French speakers, Crave and Amazon Prime Video subscriptions have doubled since fall 2019, with 9% and 20% subscribing respectively.

MTM also found that SVOD isn’t necessarily replacing traditional TV, but supplementing it. Two thirds of English-speaking SVOD subscribers and almost three-quarters of French speaking Canadians also subscribe to a traditional TV service like cable, satellite or fibre optics.


Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 25 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.

* indicates required

 

SUBSCRIBE NOW - IT'S FREE!

At Broadcast Dialogue®, we are committed to delivering industry-leading insights, news, and analysis directly to your inbox—completely free of charge.

By providing full / accurate information, you are helping us sustain Broadcast Dialogue® as a free resource. In return, we commit to delivering high-quality content that keeps you informed on the latest trends, technology, and news shaping the broadcast landscape—at no cost to you.

The Weekly Briefing from Broadcast Dialogue® is delivered exclusively to our subscribers by email every Thursday.
Please enable JavaScript in your browser to complete this form.

Your Subscription Information

Your Name
Your Email Address
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.

Your Company Information

A Couple Of Questions

Do you consider yourself retired?
Are you seeking employment opportunities?

Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - [email protected]

Latest News

Former CHUM head Jim Waters passes at age 73

Jim Waters, the former head of the CHUM empire, has passed away unexpectedly at age 73. Waters' Ontario Hockey League (OHL) team, the Erie Otters,...

CRTC sets timeline, negotiation framework under Online News Act

The CRTC has released the mandatory bargaining framework that will apply when major online platforms and eligible Canadian news organizations negotiate agreements under the Online...

Events / Conferences