Broadcast Engineering and Tech News In Brief – Bell Media launches new strategic TV ad sales tool

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Bell Media has launched SAM (Strategic Audience Management), a new strategic TV ad sales tool, powered by NLogic data. Bell says SAM uses digital targeting to boost the efficacy of a traditional television buy by offering advertisers the opportunity to access more granular targeting to reach specific audiences. SAM measures household, behavioural, and TV viewing data, tailored to each buy, to identify high-indexing TV audiences. It then uses the data to maximize inventory allocation across CTV’s national network and Bell Media’s English entertainment specialty channels (excluding TSN and CP24) towards a buy’s strategic target audience. SAM then builds the optimal schedule, based on the selected strategic target, delivering targeted impressions that reach the desired audience. For now, SAM will co-exist alongside the existing sales model.

Burli newsroom software is now supporting QGoLive, a mobile app that allows reporters to write or dictate scripts and insert edited audio for playback during a live report. QGoLive stories can now be imported directly into both Burli Newsroom and Burli NE with the content appearing alongside other incoming sources to use immediately in news production and broadcasts. The QGoLive features are available in Burli Newsroom version 233q and later and Burli NE version 11.4.31 and later.

SK Telecom, Harman and Sinclair Broadcast Group signed an MoU at CES in Las Vegas to jointly develop and commercialize digital broadcasting network-based automotive electronics technology for global markets. Under the MoU, the companies will collaborate to build an advanced automotive platform based on ATSC 3.0, the next-generation broadcasting technology standard, to enable drivers to experience in-vehicle HD terrestrial TV broadcasting, secure firmware updates, HD map updates and V2X certificate management via terrestrial digital broadcasting facilities operated by Sinclair Broadcast Group throughout the U.S. The technology will also be deployed in other geographies as local broadcast facilities become available. The companies intend to unveil their automotive platform and related equipment and services for the first time at the 2019 National Association of Broadcasters Show in April in Las Vegas.


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