Tag: Warren Kurtzman
Radio & Podcast News – Validate Audio Attribution launches in U.S.
Momentum Media and Pattison Media have announced that Coleman Insights will be the exclusive licensee of Validate Audio Attribution in the U.S. The U.S....
Validate Audio Attribution launches in U.S.
Momentum Media and Pattison Media have announced that Raleigh, NC-based media research firm Coleman Insights will be the exclusive licensee of Validate Audio Attribution...
Broadcast Dialogue – The Podcast: Coleman Insights’ Warren Kurtzman on bringing...
The radio industry has a measurement and attribution problem. Hundreds of millions of dollars have left broadcast for platforms owned by digital giants like...
Radiodays NA panel tackles question of whether PPM has made radio...
Has PPM made radio worse? That question, posed by Edison Research President Larry Rosin, was followed by a long pause at Radiodays North America...
