Tag: Validate
Validate: Revitalizing Radio Advertising Measurement & Attribution in the Digital Age
The radio industry is facing a significant challenge in proving its return on investment (ROI) in today's digital age. Advertisers, drawn to the measurable...
Validate Audio Attribution launches in U.S.
Momentum Media and Pattison Media have announced that Raleigh, NC-based media research firm Coleman Insights will be the exclusive licensee of Validate Audio Attribution...
Broadcast Dialogue – The Podcast: Coleman Insights’ Warren Kurtzman on bringing...
The radio industry has a measurement and attribution problem. Hundreds of millions of dollars have left broadcast for platforms owned by digital giants like...
What Radio can learn from Out-of-Home (OOH) advertising’s resurgence
Back in 2017, out-of-home (OOH) advertising was at a crossroads, facing challenges like the loss of traffic cameras and counts it relied on to...
Broadcast Dialogue – The Podcast: Andrew Snook talks Validate Audio Attribution
In part two of this sponsored series on Validate Audio Attribution, Andrew Snook, Director of Digital at Pattison Media, talks about the development and...
Pattison Media President Rod Schween talks ‘Validate’
One of the challenges of radio sales in the digital area is validating the effectiveness of radio advertising with quantifiable data.
Pattison Media has developed...
