Tag: Audio Attribution
Validate Audio Attribution launches in U.S.
Momentum Media and Pattison Media have announced that Raleigh, NC-based media research firm Coleman Insights will be the exclusive licensee of Validate Audio Attribution...
Broadcast Dialogue – The Podcast: Coleman Insights’ Warren Kurtzman on bringing...
The radio industry has a measurement and attribution problem. Hundreds of millions of dollars have left broadcast for platforms owned by digital giants like...