Tag: Audio Attribution

Validate Audio Attribution launches in U.S.

Momentum Media and Pattison Media have announced that Raleigh, NC-based media research firm Coleman Insights will be the exclusive licensee of Validate Audio Attribution...

Broadcast Dialogue – The Podcast: Coleman Insights’ Warren Kurtzman on bringing...

The radio industry has a measurement and attribution problem. Hundreds of millions of dollars have left broadcast for platforms owned by digital giants like...