Stingray has announced it’s further extending the reach of ‘the Breeze‘ format to rural Nova Scotia.
Already heard in Halifax, Edmonton, and Vancouver, CKEC-FM New Glasgow is the latest market to pick up the “easy, relaxing and familiar favourites” format.
Currently playing Hot Adult Contemporary, CKEC-FM has been branded as Mix 94.1 since Nov. 2018, shortly after the station and CKEZ-FM were acquired by Newcap Radio.
“The Breeze has been performing well in Halifax, taking CKUL from 7th to 5th with Adults 25-54,” Dan Barton, Director of Contemporary Programming for Nova Scotia, told Broadcast Dialogue. “While the change in format in New Glasgow will allow some synergies, the decision had more to do with making sure we had the right companion format for our rock station, Z97.9. While Mix has done well in the market, we felt the Breeze and our classic rock station would make a fantastic combo for our Pictou County listeners.”
Drew Ferreira, a veteran Stingray personality based in Toronto and heard in multiple markets, will voicetrack middays. The nationally-syndicated “Evening Breeze with Stacey” will air from 7 p.m. – midnight.
94.1 The Breeze will make its debut at 12 a.m. AT on Friday, Jan. 15.
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