StatsRadio has released new survey data from markets in New Brunswick, Ontario and British Columbia where the Quebec-based audio insights company has client stations.
Based on a web panel of 473 respondents surveyed in April, among the report’s insights are that 84% of AM/FM listeners are tuning on a traditional radio, 29% are streaming radio via their cellphone, 20% listening on a desktop computer, 18% tuning via smart speaker, and another 16% through their television. In-car listening accounts for 76% of listening, compared to 29% at home and another 16% at work.
When asked about their best local news source during a special event like a power outage, storm, or road closure, 67% of respondents answered “my local radio station and its website or social networks,” 26% said social media, 25% cited CBC and its platforms, and another 13% said their local newspaper. “My local radio station” was also named by 70% respondents as the top way to get information about arts and cultural events.
Seventy-one per cent of those surveyed said they listen to AM/FM more than 25 minutes per day, with 21% listening one to two hours per day, and 19% tuning in for more than two hours.
StatsRadio additionally found that 52% of radio listeners don’t listen to podcasts. The insights also include the finding that more than 70% of those who listen to AM/FM own their own homes.
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