Sportsnet is set to unveil a new, state-of-the-art NHL broadcast production studio this fall to be located at Rogers Campus in Toronto.
Announced ahead of Tuesday’s Rogers Sports & Media Upfront presentation, the move will see the network’s entire production operation consolidated under one roof, which it says will facilitate more integration across platforms and sports properties.
Sportsnet says it will be leveraging those technology enhancements to produce new, unique content and provide advertising partners with more customizable opportunities for branded integration.
“Sportsnet continues to invest in all of our sports properties and platforms through enhanced technology that will bring the most immersive experience to fans and provide advertisers with an ideal environment to build their brands,” said Bart Yabsley, President of Sportsnet, in a network announcement. “The studio will be versatile, interactive, and future-forward, and is designed in a way that is flexible and adaptable to the changing media landscape. It is more than just a television studio – it’s a space that will inspire collaborative and innovative content creation for every platform, to the ultimate benefit of Canadian sports fans.”
Rogers says a full unveiling of the new studio will take place when construction is complete this fall.
Subscribe Now – Free!
Broadcast Dialogue has been required reading in the Canadian broadcast media for 25 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.
The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.
Let’s get started right now.
