SiriusXM to introduce new streaming app featuring more personalization, discovery

SiriusXM has unveiled a new SiriusXM Streaming app, rolling out to subscribers across North America beginning Dec. 14, promising to offer listeners a more personalized, easy-to-use streaming experience focused on discovery.

Accompanied by a brand refresh, including a new logo and mascot – a fresh take on the company’s iconic dog, now named “Stella” – the satellite radio provider says the changes are aimed at welcoming in a new generation of SiriusXM listeners.

“The introduction of the new SiriusXM streaming experience marks a pivotal moment in our history, one that kicks off a new era of innovation at our company,” said Jennifer Witz, CEO, SiriusXM, in an announcement Wednesday. “And this launch is just the beginning; we will continue to iterate and develop our product offerings throughout the next year and beyond as we strive to deliver our subscribers the best listening experience on the go, in the car, and wherever they choose to tune in. From can’t miss live moments to the perfect soundtrack for any occasion, with the new SiriusXM, we are putting our differentiators at the forefront and welcoming in a new generation of listeners, bringing them closer to what they love.”

Among the key features coming to the rebuilt app are always-on personalization and curation with four curated sections: Music, Talk & Podcasts, Sports, and For You, and a customized landing page for each listener; greater content discovery with new pages dedicated to teams, shows, channels, and artists; a new and improved media player optimized for each type of content, with new audio segments allowing listeners to jump to key moments; transcription and speed control for podcasts and on-demand talk content; enhanced airplay and casting; upgraded search capabilities; improved podcast listening with a new key moment marker feature; a revamped library allowing fans to save content they like; and more tailored offerings at onboarding or new subscribers, including channel recommendations.

New channels

New channel offerings coming to SiriusXM include Kelly Clarkson Connection, a year-round channel featuring music Clarkson loves and is inspired by; a new audiochuck channel curated by Crime Junkie host Ashley Flowers; Life with John Mayer (debuting Nov. 22), a new year-round channel hosted by the seven-time Grammy winner featuring shows hosted by Mayer, DJ Diplo and legendary producer Don Was; This Life of Mine with James Corden, a weekly show exploring the people, places, moments, and memories that have shaped today’s biggest stars, launching early next year; Dolly Parton’s Rockstar Radio, (launching Nov. 15) available for a limited time featuring songs from Dolly’s upcoming album Rockstar and favourites that inspired the making of the new album; Smokey’s Soul Town, a new year-round channel curated by legendary singer and producer Smokey Robinson playing the best of Classic Soul, R&B and Motown from the ’60s and ’70s; Shaggy’s Boombastic Radio, curated by the reggae icon; and three channels dedicated to the 2000s, including The Flow, Flex2K and Alt2K.

A new guest DJ channel will also be introduced in December, featuring takeovers from over 160 artists and bands, ranging from Olivia Rodrigo and Cardi B to Alice Cooperand Luke Combs. 

The new app will begin rolling out in the App Store, Google Play, and on Amazon Fire devices, with additional platforms and features promised in early 2024, at an introductory price of $9.99 monthly.

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