Rohde & Schwarz will showcase what the company is billing as the world’s first comprehensive 5G Broadcast solution at IBC 2019. The Rohde & Schwarz solution consists of core network functionality via its new BSCC broadcast service and control center and R&S Tx9 transmitters, which support FeMBMS (Further evolved Multimedia Broadcast Multicast Service). The all-in-one solution promises to cover content provider to consumer, enabling broadcasters to efficiently distribute high-quality video to the future 5G ecosystem. Rohde & Schwarz maintains that reaching the billions of smartphones around the world will be the future of broadcasting. As part of Bavarian research project 5G TODAY, Rohde & Schwarz is investigating large-scale TV broadcasts in FeMBMS mode. It says using high-power high-tower (HPHT) transmitters allows broadcasters to distribute video over 5G networks in downlink-only mode with no need for a SIM card in the mobile device.
JVC Professional Video has released an upgrade to its family of GY-HM250 4KCAM compact handheld camcorders that streamlines connectivity to Facebook Live. The free upgrade, available here, includes a new “Facebook Live” menu choice to simplify the connection process, making the GY-HM250 the first fully integrated Facebook Live professional camcorder in the industry. “Pairing” the camera with a Facebook account allows any Pages setup to then appear in the camera’s viewfinder. Live streaming is initiated from the camera by simply clicking on the user’s timeline. While streaming to Facebook Live, users can record high quality video to dual SD memory cards.
Blackmagic Design says Ontario-based Echo Bay Media used two Blackmagic Pocket Cinema Camera 4Ks and a Blackmagic URSA Mini Pro to film the new Science Channel series, Legends of the Deep. The Pocket Cinema Camera 4Ks captured underwater shots for the aquatic series, with DaVinci Resolve Studio used for the final colour grade by Marc Bachli of Sim Post Toronto. Legends of the Deep follows Céline and Fabien Cousteau as they set out to explore shipwrecks, strange scientific occurrences and mysterious natural anomalies beneath the sea. Produced by Cineflix Productions, Curve Media Limited, and INE Entertainment L.L.C., the four-part series debuted in June. Shooting on location in Belize, Bermuda, Nova Scotia and Cyprus, Cineflix enlisted Echo Bay producers Scott Wilson and Andre Dupuis, who have extensive experience shooting underwater. They selected the Pocket Cinema Camera 4Ks for their usability, portability, and cinematic footage that easily matched the other cameras in their shooting package. They also relied on the cameras’ low light capabilities and dynamic range, as well as DaVinci Resolve Studio’s noise reduction features.
Matrix, the global ad sales platform for media, has developed the new Matrix Sales Gateway portal aimed at streamlining tech-enabled negotiations and media ad buying and selling. Connecting sales negotiators and sales teams, the portal will provide inventory management across all channels, assist with efficient proposal development and negotiation for agencies and advertisers, and give in-depth reporting and analytics into price optimization, supply and demand forecasting, as well as historical information. Matrix has also begun development on a buy-side demand aggregation platform for ingesting RFP information from software designed for agencies with initial release targeted for Q4 2019.
Bell Media and independent ad exchange Index Exchange, say they’ve accelerated implementation and execution of a programmatic instream video partnership with Omnicom Media Group (OMG). OMG GM Tom Fotheringham says the partnership allows OMG to offer programmatic deals for high-demand digital video inventory while allowing advertisers to make automated inventory decisions based on a specific audience and increase ROI. Bell says video ad spend continues to mark new milestones in Canada, touting an eMarketer study predicting the segment will grow 23.3% in 2019 to $1.41 billion, more than five times what it was in 2014.
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