Rogers Sports & Media is beta testing new AI voice tech from broadcast solutions provider, Futuri, capable of training artificial intelligence to power a station’s on-air programming in its entirety.
RadioGPT, billed as the world’s first AI-driven localized radio content solution, combines GPT-3 search and conversation tech with Futuri’s AI-driven social content system, TopicPulse, and AI voice tech to provide a localized radio experience that can be adapted for any market or format.
TopicPulse, which Futuri first introduced in 2017, scans Facebook, Twitter, Instagram, and more than 250,000 other sources for news and information, identifying which topics are trending in a local market. RadioGPT leverages TopicPulse to create a script for on-air use. AI-generated voices then turn that script into audio. The tech can be modified to include multiple AI voices co-hosting the same show or be trained using the voices of existing personalities.
“As early AI innovators in the broadcast space, it’s only natural that we’re bringing the incredible power of GPT-3 technology, paired with groundbreaking technology like TopicPulse, to radio,” said Futuri CEO Daniel Anstandig. “The ability for broadcasters to use RadioGPT to localize their on-air content in a turnkey fashion opens up resources for them to deepen their important home-field advantages in new and unique ways.”
RadioGPT is also capable of generating social posts, blogs, and other content for digital platforms related to on-air content in real-time, including a “TopicPulse Instant Video add-on” which can create AI-driven short videos. Futuri’s POST AI-enabled podcasting system additionally can auto-publish broadcast audio for on-demand use.
Beta partners testing the platform right now include Alpha Media in the U.S. and Rogers Sports & Media in Canada.
“We already use Futuri’s TopicPulse technology across some of our stations and are excited to be part of the exploratory testing of this innovative RadioGPT technology and see the new opportunities it presents to entertain and inform our audiences,” a Rogers Sports & Media spokesperson told Broadcast Dialogue, without disclosing how many of its stations are involved in the beta program.
Spotify test drives ‘AI DJ’
The Futuri launch comes the same week Spotify announces AI DJ, a personalized guide that selects songs complementary to your listening history. Rolling out in beta for English-language Spotify Premium users in the U.S. and Canada, AI DJ relies on Generative AI put in the hands of Spotify editors.
DJ leverages Spotify’s acquisition of AI voice platform Sonantic over the summer, which can bring realistic voices to life from text. Xavier “X” Jernigan, Spotify’s Head of Cultural Partnerships and the former host of its first morning show, The Get Up, serves as the voice model for the AI DJ.
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