Rob Keen has been promoted to Senior Vice President, Sales, Marketing and Canadian Content Development (CCD), at SiriusXM Canada.

In his new role, he’ll ensure CCD initiatives continue to effectively support and elevate Canadian artists through SiriusXM’s annual contributions to the industry.

Keen joins the senior leadership team as Paul Cunningham, Senior Vice President, Sales, Marketing & CCD, retires after 18 years with the company.

“Paul has been instrumental in helping shape SiriusXM Canada into the company it is today, guiding his team skillfully and with compassion through our many transformations as an organization,” said CEO Mark Redmond, in a company announcement. “He will always be known for his effective leadership, immense integrity and valuable strategic insights, and will be greatly missed at SiriusXM Canada. We wish him and his family all the best in his well-earned retirement.”

Keen first joined Sirius Canada in 2006 as a National Account Manager. Over the years, his responsibilities grew to include Direct to Consumer sales, Special Markets (Music for Business, Aviation and Marine) Product Management, and the launch and growth of SiriusXM subscriptions on the SXM App. Most recently, he’d held the position of Vice President of OEM Partnerships, Connected Services and Aftermarket, where he managed SiriusXM automotive partnerships along with the launch of product initiatives, including in-car experience SiriusXM with 360L. Prior to joining SiriusXM, Keen held senior sales and marketing positions within Bell Canada.

“I am thrilled with the opportunity to take on this expanded role, and to lead Sales, Marketing and CCD at SiriusXM,” said Keen. “With a deep understanding of the automotive industry and a passion for building strong partnerships, I look forward to continuing to contribute to growing the SiriusXM Canada brand.”

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