PressReader, the Vancouver-based newspaper and magazine platform, has acquired personalized news aggregation app News360.
News360’s technology analyzes and attributes content from any given news story to more than a million distinct audience interests. The company purports to reach more than 100 million unique readers every month.
PressReader plans to leverage News360’s two proprietary technologies — Natural language Processing (NLP) and NativeAI — integrating them into its platform of over 7,000 newspaper and magazine titles, including the Los Angeles Times, The Globe and Mail, The Guardian, Newsweek, Forbes, Le Figaro, and Vanity Fair, to enable a hyper-personalized user experience.
NativeAI will also be made available to PressReader’s publishing partners, giving them more insight about what type of content and which trending topics garner the highest reader engagement.
“In a world where news fatigue is a real and growing problem, and media literacy a global concern, it’s more important than ever for people to have access to the trusted content they need in an engaging environment,” said Alex Kroogman, CEO of PressReader. “By understanding each person’s interests, and building advanced data science systems around content analytics, we will be able to give our millions of readers the trusted media they want, how they want it, when they want it, and where they want it, while building more audience intelligence into the data that drives our publisher and brand partnerships.”
“Integrating News360 technology into PressReader’s suite of products makes good business sense,” continued Kroogman. “The natural synergy between the two companies, in terms of technology, vision, and expertise, made the decision easy. Why build when you can buy the best?”
“Together, these strengths create a unique opportunity to provide readers with the best content the world has to offer,” said Roman Karachinsky, CEO of News360. “By merging PressReader with News360’s NLP and NativeAI technologies, we’ll be able to build highly intelligent products that bring the most important and relevant journalism to people around the world, and I’m excited to accelerate this vision together.”
News360’s staff of 30 has joined PressReader at its Vancouver headquarters. Financial terms were not disclosed.
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