HomeOnline + Digital NewsOnline & Digital Media News -...

Online & Digital Media News – Competition Bureau takes legal action against Google

The Competition Bureau is taking legal action against Google, following an investigation into anti-competitive conduct in the online advertising technology space in Canada. Google owns four of the largest online ad tech services used in Canada: DoubleClick for Publishers, AdX, Display & Video 360 and Google Ads. It holds an estimated market share of 90% in publisher ad servers, 70% in advertiser networks, 60% in demand-side platforms and 50% in ad exchanges. The Bureau’s position is that Google unlawfully tied its various ad tech tools together to maintain its market dominance, distorted auction dynamics by giving its own tools preferential access to ad inventory, took negative margins in certain circumstances to disadvantage rivals, and dictated the terms on which its own publisher customers could transact with rival ad tech tools. The Bureau’s application to the Competition Tribunal seeks an order that would require Google to sell two of its ad tech tools (its publisher ad server, DFP, and its ad exchange, AdX); direct Google to pay a penalty in compliance with the Competition Act; and prohibit the digital giant from continuing to engage in anticompetitive practices. Read more here.

SUBSCRIBE NOW - IT'S FREE!

At Broadcast Dialogue®, we are committed to delivering industry-leading insights, news, and analysis directly to your inbox—completely free of charge.

By providing full / accurate information, you are helping us sustain Broadcast Dialogue® as a free resource. In return, we commit to delivering high-quality content that keeps you informed on the latest trends, technology, and news shaping the broadcast landscape—at no cost to you.

The Weekly Briefing from Broadcast Dialogue® is delivered exclusively to our subscribers by email every Thursday.
Please enable JavaScript in your browser to complete this form.

Your Subscription Information

Your Name
Your Email Address
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.

Your Company Information

A Couple Of Questions

Do you consider yourself retired?
Are you seeking employment opportunities?

Broadcast Dialogue
Broadcast Dialoguehttps://broadcastdialogue.com
Broadcast Dialogue is Canada’s broadcast industry publication of record. The Weekly Briefing from Broadcast Dialogue is distributed by controlled circulation every Thursday. Broadcast Dialogue content may not be reproduced in whole or in part without written consent of the publisher. To report a typo or error please email - [email protected]

Latest News

CRTC bars Gill Broadcasting from operating illegal Winnipeg radio station

The CRTC has issued an order prohibiting Gill Broadcasting from illegally operating a South Asian radio station in Winnipeg. The decision follows numerous complaints from...

Broadcast Dialogue – The Podcast: 2024 Canadian Radio Awards winners feat. Jay Stone, Adam West, Fearless Fred, Lauren Hunter, Lenny Benoit & Scott Clements

Broadcast Dialogue Editor Connie Thiessen and Matt Cundill of the Sound Off Podcast Network highlight some of the winners of the 2024 Canadian Radio...

Events / Conferences