YouTube now ranks second in overall TV usage in the U.S., according to Nielsen’s “Media Distributor Gauge” for October, which offers a cross-platform view of total TV consumption across broadcast, cable and streaming. YouTube, with a 10.6% share, was behind Disney (11.7%), which reclaimed the top spot buoyed by bumps in ESPN and ABC sports viewing. NBCUniversal came in third with a 9.2% share, followed by Paramount (8.7%) and Fox (8.4%). Netflix was ranked sixth with a 7.5% share. YouTube has also overtaken Spotify as the preferred podcast listening service, according to Edison Podcast Metrics’ data indicating 31% of weekly podcast listeners age 13+ choose YouTube as the service they use most to listen to podcasts, surpassing Spotify (27%) and Apple Podcasts (15%).

MAJOR ANNOUNCEMENT

Introducing: Bubble Pop with Rachel Gilmore.

Here’s a little story of the path that brought me here pic.twitter.com/tvSnmncVqE

— Rachel Gilmore (@atRachelGilmore) November 21, 2024

Rachel Gilmore has launched her own video-driven Substack and weekly newsletter, Bubble Pop with Rachel Gilmore. The former national online reporter for Global News stipulates on her “about” page that she’s not producing content from a neutral perspective. “I operate from the perspective that racism, transphobia and other forms of hate are bad. I won’t both-sides those issues,” writes Gilmore. “I check all my facts — and yours — so we can participate in this world without undue influence from bad actors and grifters who tell us what to think.”