Numeris says there were no surprises in its first Continuous Measurement (CM) diary market release Dec. 5, incorporating new methodology. The release was a transition between the sweeps method and full CM method, with approximately half the sample made up of CM respondents (measured over six weeks between Aug. and Nov. 2019) and half from the last survey in which each market participated (either Spring 2019 or Fall 2018). At the market level, Numeris said fluctuations are in line with past trends (from Fall 2016 to Spring 2019). In addition, fewer markets saw large fluctuations (greater than +/-5%) when comparing Fall 2019 to Fall 2018 than when comparing Fall 2018 to Fall 2017, or Fall 2017 to Fall 2016. All 80 markets reported, however Numeris did flag Timmins CTRL with a low sample warning. David Bray breaks down the ratings for Victoria, Halifax, Ottawa, Hamilton and Winnipeg here. Find the Top-line Radio Stats for all markets here.
Pacific Content’s Dan Misener, who heads strategy and audience development for the Vancouver-based branded podcast company, has determined that podcast episodes got an average of two minutes shorter in 2019. Based on a sample of 18,809,402 episodes published between June 2005 and Nov. 2019 (representing 637,793 distinct podcast series), the mean average episode length was 41 minutes and 31 seconds. That’s almost two minutes shorter than the overall mean average length Misener calculated last year. Check out his blog here.
The 25th Annual Q104 Toy Drive, supporting children and their families in Halifax through the Parker Street Food & Furniture Bank, has raised over $25,000 in toys, gift cards and cash donations. With support from the Halifax Professional Firefighters, Moxie’s Grill & Bar Halifax and Dartmouth and Metro Self Storage, this year’s Toy Drive was the most successful to date.
89.5 the Lake (CJRL-FM) Kenora, ON held its 29th Annual Miracle Marathon Nov. 22-23. The 19-hour live broadcast saw over $25,000 in cash donations and 1,750 kilograms of food and toys collected during the event, which the Salvation Army will distribute to those in need in the Kenora area.
boom 97.3 (CHBM-FM) Toronto’s 5th Annual Make-A-Wish fundraising effort is on its way to a goal of raising $150,000 dollars this year. The Stu Jeffries’ $1000 Make-A-Wish Minute encourages boom listeners to donate $25 or more for a chance to play weekdays at 6:45 or 7:45 a.m. Every dollar won by playing the Stu Jeffries’ Make-A-Wish Minute is matched by boom 97.3 and donated to Make-A-Wish Toronto and Central Ontario. As part of the effort, every year the station auctions off an autographed guitar signed by visiting musicians, with this year’s featuring Lou Gramm, Lisa Loeb, Kim Mitchell, Randy Bachman, Kim Mitchell, Corey Hart, OMD, and others. With the cost to grant one wish about $10,000, so far the campaign has raised a total of over $500,000.
Global News Radio 770 CHQR’s Annual Pledge Day Radiothon raised over $240,000 on Dec. 6. Money raised during the 13-hour radiothon goes to the Calgary Children’s Foundation which supports a number of smaller children’s charities in the Calgary area.
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