Hot AC tuning is maintaining steady growth, according to the fall data release from radioCount.
The fall release reflects listening in 22 markets, including Charlottetown, Fredericton, Saint John, Sydney, Chatham, Cornwall, Guelph, Owen Sound, Pembroke, Sarnia, Timmins, Wingham, Brandon, Lethbridge, Red Deer, Chilliwack, Kamloops, Prince George, and the continuous measurement markets of Belleville, Peterborough, North Bay and Thunder Bay.
From Aug. 28 to Oct. 22, tuning increased slightly among those 12+ with an average of 17.9 hours per week spent listening to radio, up from 17.6 hours in fall 2022. Compared to fall 2022, time spent listening by those aged 18-49 increased by 2.7% and by 1.7% among those 25-54.
radioCount says the most listened to format during the fall survey period was Hot Adult Contemporary, with time spent listening to Hot AC stations up 7.1%, 12+, and up 6.8% with adults 25-54. With steady growth in average weekly cume over the past two years, ratings for Hot AC stations are up 23.9%, 12+, and 28.2%, A25-54, from fall 2021, while cume is up 8.6% and 7% respectively.
Daytime listening (10 a.m. – 3 p.m.) and afternoon drive (3 p.m. – 7 p.m.) had the largest weekday ratings increases among adults 25-54, with tuning up 3.4% and 5.1% respectively.
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