David Bray is President of Bray & Partners Communications.
Feel free to forward questions and inquiries:
Phone: (416)431-5792
E-mail: davidbray@brayandpartners.com
Web sites: brayandpartners.com, davidbray.ca
In the last book of 2020 (also known as the year from hell), it’s time to see how the latest PPM radio ratings released today have shaken out. The new PPM release from Numeris completes the 13-week period covering Aug. 31 to November 29, 2020. All listening for this period occurred during the COVID-19 pandemic, sometimes yielding unusual results.
Let’s look at the five PPM markets.
Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 16.9 % share for A12+ (up from 15.9 %). Taking the #1 spot with females 25-54 is Radio One, delivering an 11.3 % share, followed by CHFI-FM with 10.2%. Radio One holds the #1 spot for males 25-54, posting a 12.9% share followed by boom 97.3 FM with 11.7& and Q107 with 10.6%. CBC Radio One leads the way for M18-34 with an 18.1%, followed by Q107 at 16.1%. For F18-34, Q107 leads, posting a 19.7% (up from 17.3%). I can’t explain it. Is now the time to talk about sample size? That will be coming in another article.
Vancouver: CKNW grabs the #1 spot for A12+ with a 14.6% share of hours tuned (up from 13.5%). Taking the top spot for F25-54 was JR FM, posting a 12.3% share followed closely by ROCK 101 at 12.0%. CFOX holds the lead for M25-54 listeners, delivering a 13.4 % share (up from 12.5 %) and is also out in front for M18-34 with a 21.1 % share of hrs. tuned (up from 19.5 %). When it comes to women 18-34, ROCK 101 is well out in front with a 16.9% share.
Edmonton: UP! 99.3 takes #1 with A12+, posting an 8.1% share of hours tuned (flat with the last book). NOW! Radio takes also top spot for F25-54, delivering a 17.2% share (up from 13.9 %). Sonic tops the list for M25-54 with a 13.5 % share (up from 12.1%). For M18-34, Sonic leads the way posting a 20.1%. NOW! led with F18-34 delivering a 22.2%.
Calgary: News Talk 770 leads the way for A12+ with an 9.6% (up from 8.3%). 101.5 Today Radio is popular with women, taking #1 spot for F25-54 delivering a 15.9% share (up from 14.5 %). For M25-54, X92.9 rules with a 9.4% (down from 10.5%). XL 103 takes top spot for M18-34 delivering a 10.9%. Wild 95.3 steps out front for F18-34 posting a 12.5% share, followed by Country 105 at 12.4%.
Montreal: CHMP 98.5FM is #1 for A12+ (Franco) with a 20.4% share (down from 21.8%). For A12+ (Anglo), CJAD 800 is #1 with a 29.8% (up from 28.7%). 105.7 Rythme is tops with women, taking #1 spot for F25-54 (Franco) delivering a 17.4% share (down from 20.2%). For F25-54 (Anglo), The Beat 92.5 is, once again, waaay out in front #1 with a 30.8% share (down from 31.8). For M25-54 (Franco), NRJ 94.3 is on top at 17.6% share (up from 16.8%). For M25-54 (Anglo), CHOM is #1 at 25.1% (down from 28.5%).
See summary charts below: A brief overview of share figures from the latest PPM 2020 Numeris release courtesy of David Bray…
Toronto
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Aug. 31- Nov. 29 |
A12+ PPM May 25- Aug. 30 |
W25-54 PPM Aug. 31- Nov. 29 |
W25-54 PPM May 25- Aug. 30 |
M25-54 PPM Aug. 31- Nov. 29 |
M25-54 PPM May 25- Aug. 30 |
A25-54 PPM Aug 31- Nov. 29 |
|
CBC Radio Two |
2.4 |
2.3 |
3.7 |
3.5 |
1.9 |
1.8 |
2.7 |
|
CBC Radio One |
16.9 |
15.9 |
11.3 |
9.7 |
12.9 |
10.7 |
12.2 |
|
AM 640 Toronto |
1.4 |
1.4 |
.8 |
.8 |
1.9 |
1.0 |
1.4 |
|
Classical 96.3 FM |
5.6 |
5.1 |
1.8 |
1.4 |
2.1 |
1.6 |
2.0 |
|
102.1 The Edge |
2.4 |
2.9 |
2.5 |
2.9 |
5.2 |
6.8 |
4.0 |
|
News Talk 1010 |
5.8 |
5.0 |
2.0 |
3.1 |
3.2 |
2.6 |
2.6 |
|
680 News |
7.0 |
5.7 |
7.3 |
5.1 |
7.9 |
5.8 |
7.6 |
|
93.5 The Move |
.7 |
.7 |
1.6 |
1.3 |
1.0 |
.9 |
1.3 |
|
AM 740/96.7 FM |
2.0 |
2.7 |
.6 |
.9 |
.2 |
.6 |
.4 |
|
Boom 97.3 |
9.3 |
9.5 |
8.3 |
9.5 |
11.7 |
10.1 |
10.2 |
|
98.1 CHFI-FM |
8.8 |
10.0 |
10.2 |
10.2 |
7.2 |
9.3 |
8.6 |
|
TSN |
.4 |
.4 |
.2 |
.3 |
1.1 |
.7 |
.7 |
|
104.5 CHUM-FM |
4.1 |
4.9 |
8.0 |
8.3 |
4.1 |
5.1 |
5.9 |
|
Z103.5 |
2.1 |
2.6 |
2.5 |
3.7 |
4.5 |
5.6 |
3.6 |
|
Q107 |
10.9 |
11.2 |
9.7 |
10.9 |
10.6 |
12.1 |
10.2 |
|
Sportsnet 590 The FAN |
1.0 |
1.0 |
.5 |
.8 |
2.3 |
1.8 |
1.5 |
|
Jazz FM 91 |
2.5 |
2.4 |
1.3 |
1.8 |
1.2 |
.4 |
1.3 |
|
Jewel 88.5 |
1.7 |
1.3 |
.5 |
.2 |
1.0 |
1.6 |
.8 |
|
Virgin Radio 99.9 |
2.8 |
2.9 |
4.8 |
5.6 |
4.3 |
3.6 |
4.5 |
|
KISS 92.5 |
3.0 |
3.6 |
7.1 |
7.0 |
3.3 |
4.0 |
5.0 |
|
G98.7 |
.8 |
.7 |
1.0 |
.8 |
.2 |
.2 |
.5 |
|
Indie 88.1 |
2.9 |
2.4 |
6.3 |
3.9 |
5.2 |
4.1 |
5.7 |
|
95.3 Energy Radio |
.7 |
.7 |
.7 |
.8 |
1.9 |
1.7 |
1.3 |
|
106.5 Element-FM |
.1 |
0 |
.1 |
.1 |
.1 |
0 |
.1 |
Vancouver
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Aug. 31- Nov. 29 |
A12+ PPM May 25- Aug. 30 |
W25-54 PPM Aug. 31- Nov. 29 |
W25-54 PPM May 25- Aug. 30 |
M25-54 PPM Aug. 31- Nov. 29 |
M25-54 PPM May 25- Aug. 30 |
A25-54 PPM Aug. 31- Nov. 29 |
|
CBC Radio One |
10.5 |
11.2 |
4.6 |
4.6 |
4.8 |
4.2 |
4.7 |
|
CBC Radio Two |
4.6 |
4.7 |
.9 |
1.6 |
1.3 |
1.2 |
1.1 |
|
94.5 Virgin Radio |
7.2 |
6.2 |
8.6 |
9.0 |
6.9 |
7.0 |
7.6 |
|
Rock 101 |
7.6 |
8.9 |
12.0 |
15.7 |
10.1 |
9.9 |
10.9 |
|
99.3 CFOX |
5.4 |
6.1 |
5.9 |
7.3 |
13.4 |
12.5 |
10.0 |
|
BNN Bloomberg Radio |
.6 |
.4 |
.3 |
0 |
.5 |
.3 |
.4 |
|
KISS Radio 104.9 |
3.7 |
3.4 |
4.4 |
6.4 |
4.5 |
4.1 |
4.5 |
|
104.3 The Breeze |
3.4 |
4.0 |
3.4 |
3.7 |
2.6 |
2.8 |
2.9 |
|
AM 730 Traffic |
.7 |
.3 |
.8 |
.2 |
.6 |
.2 |
.7 |
|
103.5 QM FM |
7.6 |
7.9 |
10.1 |
9.6 |
5.1 |
5.1 |
7.4 |
|
CISL Sportsnet 650 |
.4 |
.6 |
.2 |
.3 |
1.0 |
1.2 |
.6 |
|
93.7 JR FM |
7.7 |
9.6 |
12.3 |
15.4 |
6.7 |
7.1 |
9.3 |
|
96.9 Jack FM |
5.1 |
4.8 |
6.1 |
5.0 |
7.9 |
8.7 |
7.1 |
|
CKNW |
14.6 |
13.5 |
3.7 |
.7 |
8.9 |
11.9 |
6.5 |
|
102.7 The Peak |
3.5 |
3.7 |
6.4 |
6.1 |
6.3 |
6.1 |
6.3 |
|
TSN 1040 |
2.7 |
2.4 |
.4 |
.3 |
4.6 |
4.8 |
2.7 |
|
News 1130 |
4.1 |
3.8 |
2.6 |
2.5 |
5.7 |
4.7 |
4.3 |
|
Z 95.3 |
5.0 |
4.3 |
11.1 |
7.1 |
5.7 |
3.8 |
8.2 |
|
Praise 106.5 |
3.0 |
2.5 |
4.7 |
3.2 |
2.3 |
2.5 |
3.4 |
Edmonton
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Aug. 31- Nov. 29 |
A12+ PPM May 25- Aug. 30 |
W25-54 PPM Aug. 31- Nov. 29 |
W25-54 PPM May 25- Aug. 30 |
M25-54 PPM Aug. 31- Nov. 29 |
M25-54 PPM May 25- Aug. 30 |
A25-54 PPM Aug. 31- Nov. 29 |
|
CBC Radio One |
7.8 |
9.0 |
4.5 |
5.1 |
4.0 |
3.8 |
4.2 |
|
CBC Radio Two |
1.0 |
1.3 |
.2 |
.7 |
.4 |
.7 |
.3 |
|
CFBR-FM The Bear |
7.0 |
6.1 |
4.2 |
6.4 |
10.1 |
10.5 |
7.6 |
|
CFCW |
NA |
6.5 |
NA |
3.8 |
NA |
1.0 |
NA |
|
104.9 Virgin Radio |
2.1 |
2.3 |
3.0 |
4.1 |
3.2 |
2.9 |
3.1 |
|
TSN 1260 |
.9 |
.9 |
.2 |
.2 |
2.4 |
1.8 |
1.5 |
|
KISS 91.7 |
4.9 |
4.7 |
10.6 |
9.6 |
5.2 |
5.8 |
7.5 |
|
Sonic 102.9 |
6.6 |
6.1 |
10.3 |
11.6 |
13.5 |
12.1 |
12.1 |
|
630 CHED |
5.9 |
6.8 |
1.8 |
2.6 |
3.8 |
5.0 |
3.0 |
|
Global News880 |
2.0 |
1.4 |
1.0 |
1.1 |
.8 |
.9 |
.9 |
|
K97 |
7.2 |
5.2 |
5.8 |
4.5 |
10.1 |
7.2 |
8.3 |
|
CISN Country |
5.9 |
6.9 |
7.8 |
6.8 |
3.1 |
5.2 |
5.1 |
|
UP! 99.3 |
8.1 |
8.1 |
8.0 |
6.0 |
6.2 |
6.0 |
7.0 |
|
Play 107 |
2.8 |
2.8 |
3.4 |
4.3 |
5.7 |
5.1 |
4.7 |
|
95.7 CRUZ FM |
3.8 |
3.7 |
3.2 |
4.5 |
8.5 |
7.2 |
6.3 |
|
92.5 The Chuck |
3.9 |
4.3 |
4.2 |
5.2 |
2.7 |
3.8 |
3.3 |
|
102.3 NOW! Radio |
7.6 |
7.3 |
17.2 |
13.9 |
8.9 |
9.6 |
123.5 |
|
96.3 The Breeze |
7.9 |
7.5 |
6.0 |
4.2 |
3.4 |
3.6 |
4.5 |
|
CKUA-FM |
3.0 |
3.1 |
2.1 |
.7 |
1.9 |
3.2 |
2.0 |
Calgary
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Aug. 31- Nov. 29 |
A12+ PPM May 25- Aug. 30 |
W25-54 PPM Aug. 31- Nov. 29 |
W25-54 PPM May 25- Aug. 30 |
M25-54 PPM Aug. 31- Nov. 29 |
M25-54 PPM May 25- Aug. 30 |
A25-54 PPM Aug. 31- Nov. 29 |
|
|
CBC Radio One |
8.8 |
8.8 |
4.7 |
3.6 |
6.0 |
6.0 |
5.3 |
|
|
CBC Radio Two |
4.0 |
3.1 |
6.3 |
5.1 |
3.4 |
2.4 |
4.9 |
|
|
Sportsnet Fan 960 |
1.8 |
1.8 |
.3 |
.4 |
3.5 |
3.9 |
1.8 |
|
|
X92.9 |
4.4 |
4.7 |
4.6 |
3.8 |
9.4 |
10.5 |
6.9 |
|
|
CFFR 660 News |
4.1 |
3.7 |
2,4 |
1.7 |
4.5 |
3.6 |
3.4 |
|
|
Q107 |
5.0 |
4.2 |
1.9 |
2.6 |
5.3 |
4.4 |
3.5 |
|
|
XL103FM |
7.1 |
8.1 |
4.6 |
5.9 |
7.5 |
8.7 |
6.0 |
|
|
95.9 CHFM |
4.7 |
4.7 |
5.5 |
5.0 |
5.6 |
4.4 |
5.6 |
|
|
News Talk 770 |
9.6 |
8.3 |
2.7 |
2.2 |
5.6 |
4.4 |
4.1 |
|
|
98.5 Virgin Radio |
2.5 |
2.8 |
4.4 |
4.8 |
2.5 |
2.8 |
3.5 |
|
|
Soft Rock 97.7 |
5.9 |
6.5 |
7.0 |
6.7 |
3.5 |
3.2 |
5.3 |
|
|
96.9 Jack-FM |
5.1 |
5.3 |
5.7 |
6.9 |
5.2 |
5.9 |
5.5 |
|
|
CJAY 92 |
4.6 |
4.7 |
5.4 |
5.9 |
8.7 |
8.8 |
7.0 |
|
|
101.5 Today Radio |
7.3 |
6.6 |
15.9 |
14.5 |
5.6 |
7.8 |
11.0 |
|
|
90.3 AMP Radio |
3.6 |
2.4 |
6.1 |
4.2 |
6.4 |
3.0 |
6.3 |
|
|
Funny AM1060 |
.7 |
.8 |
.1 |
.2 |
.9 |
.9 |
.4 |
|
|
Country 105 |
7.1 |
8.5 |
5.8 |
7.1 |
3.1 |
5.9 |
4.5 |
|
|
Wild 95.3 |
3.3 |
4.4 |
5.4 |
7.8 |
4.2 |
4.0 |
4.9 |
|
Montreal (Franco)
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Aug. 31- Nov. 29 |
A12+ PPM May 25- Aug. 30 |
W25-54 PPM Aug. 31- Nov. 29 |
W25-54 PPM May 25- Aug. 30 |
M25-54 PPM Aug. 31- Nov. 29 |
M25-54 PPM May 25- Aug. 30 |
A25-54 PPM Aug. 31- Nov. 29 |
|
CBF FM: 95,1 Première Chaîne |
15.3 |
12.5 |
9.1 |
9.0 |
14.4 |
10.9 |
11.9 |
|
CBFXFM: Ici Musique 100,7 |
4.3 |
2.9 |
1.3 |
1.0 |
2.1 |
1.7 |
1.7 |
|
CBC Radio Two |
.7 |
.4 |
0 |
.1 |
.2 |
.1 |
.1 |
|
CBC Radio One |
.2 |
.2 |
0 |
0 |
.7 |
.7 |
.4 |
|
CFGLFM: 105.7 Rythme FM |
13.7 |
14.8 |
17.4 |
20.2 |
7.4 |
8.3 |
12.0 |
|
CHMPFM: 98.5 FM |
20.4 |
21.8 |
9.5 |
8.2 |
15.7 |
16.7 |
12.9 |
|
CHOM 97.7 FM |
5.3 |
6.5 |
2.5 |
2.8 |
5.9 |
8.9 |
4.4 |
|
CITEF3: 107,3 Rouge fm |
8.6 |
7.7 |
15.1 |
10.9 |
6.6 |
7.9 |
10.5 |
|
CJAD 800 |
.2 |
.7 |
0 |
0 |
0 |
0 |
0 |
|
Virgin Radio 96 |
3.2 |
3.3 |
5.4 |
5.4 |
3.4 |
3.9 |
4.3 |
|
Weeknd 99.5 |
1.7 |
.8 |
2.8 |
1.3 |
3.4 |
.6 |
3.1 |
|
CKAC: Radio circulation 730 |
.1 |
.1 |
.1 |
.1 |
.1 |
.2 |
.1 |
|
CKBEFM: The Beat 92,5 |
4.1 |
4.3 |
7.3 |
6.9 |
6.9 |
7.4 |
7.1 |
|
TSN 690 |
.4 |
.1 |
0 |
0 |
1.8 |
.3 |
1.0 |
|
CKLXFM: 91,9 Sport |
.8 |
.7 |
.5 |
.7 |
1.2 |
1.2 |
.8 |
|
CKMFFM: NRJ Montréal 94.3 |
8.0 |
8.2 |
11.2 |
13.0 |
17.6 |
16.8 |
14.7 |
|
96.9 CKOI |
9.6 |
9.9 |
13.3 |
13.8 |
9.1 |
9.4 |
11.0 |
Montreal (Anglo)
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Aug. 31- Nov. 29 |
A12+ PPM May 25- Aug. 30 |
W25-54 PPM Aug. 31- Nov. 29 |
W25-54 PPM May 25- Aug. 30 |
M25-54 PPM Aug. 31- Nov. 29 |
M25-54 PPM May 25- Aug. 30 |
A25-54 PPM Aug. 31- Nov. 29 |
|||||||
|
CBF FM: 95,1 Première Chaîne |
1.5 |
.6 |
2.0 |
.5 |
3.3 |
1.4 |
2.6 |
|||||||
|
CBFXFM: Ici Musique 100,7 |
1.1 |
.6 |
1.4 |
.3 |
1.8 |
1.1 |
1.6 |
|||||||
|
CBC Radio Two |
3.8 |
3.1 |
3.6 |
2.8 |
2.5 |
1.3 |
3.1 |
|||||||
|
CBC Radio One |
8.2 |
7.2 |
4.5 |
4.5 |
2.5 |
1.8 |
3.7 |
|||||||
|
CFGLFM: 105.7 Rythme FM |
2.0 |
1.7 |
5.2 |
2.7 |
2.1 |
2.7 |
3.7 |
|||||||
|
CHMPFM: 98.5 FM |
2.2 |
2.4 |
2.8 |
3.8 |
2.1 |
2.3 |
2.5 |
|||||||
|
CHOM 97.7 FM |
13.4 |
14.7 |
7.7 |
10.7 |
25.1 |
28.5 |
16.4 |
|||||||
|
CITEF3: 107,3 Rouge fm |
1.3 |
1.0 |
1.5 |
1.1 |
3.5 |
2.5 |
2.5 |
|||||||
|
CJAD 800 |
29.8 |
28.7 |
14.9 |
12.8 |
8.6 |
7.7 |
11.8 |
|||||||
|
Virgin Radio 96 |
8.6 |
9.8 |
13.2 |
12.9 |
12.8 |
16.4 |
13.0 |
|||||||
|
Weeknd 99.5 |
.2 |
.2 |
.4 |
.2 |
.3 |
.1 |
.4 |
|||||||
|
CKAC: Radio circulation 730 |
.3 |
.3 |
.3 |
0 |
0 |
0 |
.1 |
|||||||
|
CKBEFM: The Beat 92,5 |
17.6 |
17.7 |
30.8 |
31.8 |
18.8 |
17.6 |
24.8 |
|||||||
|
TSN 690 |
3.7 |
3.6 |
3.7 |
4.1 |
5.9 |
4.5 |
4.8 |
|||||||
|
CKLXFM: 91,9 Sport |
.1 |
.1 |
.1 |
0 |
.4 |
.3 |
.2 |
|||||||
|
CKMFFM: NRJ Montréal 94.3 |
.8 |
1.7 |
1.0 |
2.7 |
1.3 |
2.8 |
1.1 |
|||||||
|
96.9 CKOI |
1.2 |
1.1 |
1.8 |
1.8 |
2.7 |
2.1 |
2.2 |
|||||||
