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CBC/Radio-Canada and Pixellot expand reach of youth sports platform

CBC/Radio-Canada and AI-automated sports video technology solutions provider, Pixellot, have announced an expansion of their nationwide streaming site designed to boost exposure of youth sports across Canada.

Initially launched last year with 100 Pixellot AI cameras, the online platform encourages young athletes across hockey, volleyball, football, soccer, basketball, field lacrosse and rugby to share highlights and full-game live broadcasts.

Since its launch, the platform has streamed more than 1,600 games, earning more than a quarter of a million views. CBC/Radio-Canada has now expanded its partnership to encompass more national and regional sports federations and leagues, including Alberta Basketball, Ontario Basketball, Ontario Volleyball Association, and Rugby Canada.

With the number of cameras across the country now numbering 300, the public broadcaster says the platform is intended to provide athletes – including those in remote areas – with the opportunity to garner attention from scouts, connect with other sports enthusiasts, and inspire their peers.

“We’re proud to partner with Pixellot to deliver a top-tier national streaming destination that gives Canada’s young athletes and future stars the opportunity to showcase their talents,” said Chris Wilson, Executive Director, Sports & Olympics, in a CBC announcement. “Our commitment is to connect with local communities and expand opportunities for athletes at every level of competition. This new initiative embodies our mission to make sports accessible to all.”

Among the organizations receiving cameras under the newly-announced expansion is the Ligue de Hockey d’Excellence du Québec (LHEQ).

“This partnership with CBC/Radio-Canada and Pixellot will provide exciting new opportunities for our athletes, allowing them to showcase their talent on a national stage and inspire the next generation of players,” said Katerine Aubry-Hébert, Coordinator of Women’s Excellence Program at Hockey Québec.

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Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - [email protected]

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