Numeris has announced it’s making major changes to the way Canadian radio in small and medium markets like Kelowna, Saskatoon, Thunder Bay and Halifax, is measured. Starting this Summer, those 95 stations will join Canada’s major cities in being in ratings year-round.
On this episode of Broadcast Dialogue – The Podcast, Ross Davies, Director of Member Engagement, Radio, for Numeris, on ongoing sample challenges and the way forward: continuous measurement.
Read more about Numeris’ move to the continuous ratings model here.
Subscribe Now – Free!
Broadcast Dialogue has been required reading in the Canadian broadcast media for 25 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.
The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.
Let’s get started right now.
