Numeris is set to start year-round measurement in all radio diary markets starting in August. This major shift for small and medium market radio has ultimately left stations with a lot of questions.
On this episode of Broadcast Dialogue – The Podcast, we bring you highlights from the Numeris Town Hall at the recent Western Association of Broadcasters’ Conference, where those in attendance got to pose some hard questions to Numeris CEO Neil McEneaney; John Vavaroutsos, VP Member Services; and Courtney Heuvelmans, Member Services for Western Canada.
The first book reflecting continuous measurement will be a hybrid release in early December. The first full release will be the Spring 2020 book next May.
You can read more about Numeris’ move to continuous measurement here.
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