Canadians are still spending the bulk of their time with AM/FM radio above other audio platforms, according to Radio Connects’ 2022 Share of Audio Report.
A look at how Canadians are spending time with audio across all formats, the report is based on survey data compiled by Signal Hill Insights between March and April of this year and contains highlights from this year’s Radio on the Move.
Radio accounts for 39% of Canadian audio listening (down from 44% in 2021), followed by YouTube Music (flat year-over-year at 14%), ad-free music streaming (13%, up from 9% last year), and personal music like CDs or mp3s (10%, down from 11% in 2021), according to Share of Audio.
In-car, AM/FM continues to dominate accounting for 59% of listening time, among those 18+. Fifteen per cent of Canadians’ time in-car is spent with personal music, followed by SiriusXM (10%), and ad-free music streaming (8%).
Share of Audio says in an hour-by-hour breakdown of weekday listening to each type of audio among Canadian adults, AM/FM is still retaining the largest audiences, with a wide lead over podcasts and ad-supported music streaming services. While daytime listening to ad-free streaming has grown over the last two years, Share of Audio says the number of those listening to ad-supported streaming hasn’t changed significantly. The study also notes that podcast usage continues to grow, particularly in the weekday afternoon daypart.
Download the entire Radio On The Move 2022 report here.
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