Stingray’s commercial services division, Stingray Business, has announced its acquiring Chatter Research, a Toronto-based company servicing the retail and hospitality sectors, that uses a proprietary Artificial Intelligence (AI) solution to collect customer feedback, improving customer experience and sales.

Among Chatter’s clients are brands like Lush, Fanatics and Purdys Chocolatier.

Stingray said in a release that the acquisition supports its business plan and growth strategy “by offering Stingray Business customers a ‘one-stop’ shop for background music, digital signage and – now -customer insights.” It will fully own and operate Chatter under the direction of the company’s current leadership team.

“Improving the in-store customer experience at every level is at the core of Stingray Business’ mission,” said Eric Boyko, Stingray president and CEO. “The acquisition of Chatter adds an important building block to our offering while adding more big brands in business to our client portfolio. I look forward to working with our existing and new clients who will benefit from unique customer insights and real-time feedback that Chatter makes available to its customer base. I am confident that with the continued support of Chatter’s leadership team, we will reaffirm Stingray Business as the leading provider of state-of-the-art digital media solutions and customer feedback.”

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