Facebook has introduced new brand and company logo FACEBOOK, in an effort to distinguish between the company and the social app.

Announced in a blog post Monday morning, the company said that from its 15-year evolution from a single app to a suite of products, it now wants “to be clearer about the products that come from Facebook.”

“This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences,” writes Antonio Lucio, Chief Marketing Officer.

In addition to the Facebook app, Facebook’s main services encompass Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra.

Lucio says Facebook has long-added a company endorsement to products like Oculus, Workplace and Portal, and in June began including “from Facebook” within all of its apps.

“Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website,” said Lucio.

The timing of the rebrand effort comes as Facebook faces continued scrutiny over its policies on political ads and Sen. Elizabeth Warren’s call to break up the digital giant.

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