David Bray is President of Bray & Partners Communications.
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Phone: (416)431-5792
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As I previously reported, 56 diary markets were discontinued by Numeris, leaving us with our current 22, reporting central area only. radioCount, using a different methodology has recently released their April/Spring book surveying five different markets using continuous measurement. Their Fall book will cover 22 markets. All 22 Numeris markets were measured under continuous measurement, using the Online Radio Diary. radioCount uses individual recruitment, while Numeris uses household recruitment. All that being said, let’s take a look at five sample markets from the latest Numeris release. This covers the period of May 2, 2022 to April 30, 2023. It is worth mentioning that radio reached 84% of adults 25-54.
Ottawa-Gatineau: Bragging rights at the top of the ratings heap go to CBC Radio One, out in front delivering an 17.8% share for A12+ (down from 18.8%). CBC Radio One grabs the #1 spot with women 25-54, delivering a 12.5% share, followed by The New Hot 89.9 with 10.4%. CBC Radio One holds the #1 spot for men 25-54, posting a 10.7% share followed by CHEZ 106 at 9.1%. CHEZ 106 boasts a formidable lead for M18-34 with a 23.1% share. For F18-34, Hot 89.9 has a substantial lead, posting a 19.7% share.
Winnipeg: CBC Radio One grabs the #1 spot, A12+, with a 15.4% share of hours tuned. Top spot for F25-54 goes to QX104 with a 13.3% share. For M25-54 listeners, 92 CITI-FM is tops with an 11.8 %. Energy 106 heads the list for M18-34 with a 17.2% followed by Virgin Radio at 15.8%. For F18-34, the favourite is Energy 106 at 14.3%, followed by Virgin with 12.6%
Halifax: CBC Radio One takes #1, A12+, posting an impressive 20.6% share of hours tuned. Move 100 takes top spot for F25-54, delivering a 12.8% share followed by Virgin Radio at 10.9%. Q104 tops the list for M25-54 with a 15.2% share and also takes the lead with M18-34, with 24.4%. When it comes to F18-34, Virgin takes top spot, posting a 23.6% share.
Hamilton: For originating stations…KX 94.7 leads the way for A12+ with a 7.1% followed by Bounce 102.9 with 6.1%. KX 94.7 is popular with women, taking #1 spot for F25-54, delivering an 11.1 % share. For M25-54, KX 94.7 is also on top with an 8.3% share followed by Bounce at 7.7%. KX94.7 takes top spot for M18-34 delivering a 10.1%. KX 94.7 also takes the lead for F18-34, posting a 14.0% share.
Victoria: CBC Radio One is #1, A12+, with a 19.6% share (down from 21.5%). Virgin Radio is tops with women, taking #1 spot for F25-54, delivering a 15.1 % share followed by The Zone at 14.2%. For M25-54, The Q is on top at 20.0% share, followed by The Zone with 12.3%. For M18-34, Virgin leads with 18.7%, followed by The Zone at 15.7% and the Q with 15.6%. In a tight race for F18-34, the leader is Virgin, posting a 21.4% followed by The Q at 20.1%.
