Less than three weeks after launching as stunt format 102.7 The Pole, border station WLYK-FM is moving forward as “Kingston’s Feel-Good Station” 102.7 Lake FM.
The station’s playlist will feature hits from the ’70s, ’80s, and ’90s from a range of artists including Hall & Oates, Journey, Heart, Whitney Houston, REO Speedwagon, Foreigner, Genesis, Rod Stewart, Duran Duran, Prince, and Madonna. With the on-air lineup yet to be announced, 102.7 Lake FM will also broadcast local news, weather and events.
Jon Pole and Andrew Dickson, the co-founders of My Broadcasting Corporation (MBC), acquired WLYK-FM parent company, Border Broadcasting in December. Licenced to Cape Vincent, New York, the 102.7 dial position was previously held by Rogers Sports & Media’s KiSS 102.7 with Rogers formerly holding a 20% stake in Border Broadcasting.
WLYK-FM went to air under its new ownership on Feb. 28 with stunt format 102.7 The Pole and a playlist inspired by strip club DJs.
Subscribe Now – Free!
Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.
The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.
Let’s get started right now.