Spring diary ratings for Ottawa, Halifax, Hamilton, Victoria and Winnipeg

David Bray is President of Bray & Partners Communications.

Feel free to forward questions and inquiries:

Phone:  (416)431-5792  

E-mail: davidbray@brayandpartners.com  

Websites: brayandpartners.com, davidbray.ca

 

As you may recall, 56 diary markets were discontinued by Numeris leaving us with our current 22, reporting central area only. Rawlco had reportedly withdrawn from Numeris, but their stations continued to be included once again in this release. radioCount, using a different methodology has recently released their Spring book surveying just five markets which utilize continuous measurement. Numeris has transitioned to the exclusive use of online diaries. radioCount uses individual recruitment, while Numeris uses household recruitment. All that being said, let’s take a look at five sample markets from the latest Numeris release. This covers the period of May 3, 2021 to May 1, 2022.

Ottawa-Gatineau: Bragging rights at the top of the ratings heap go to CBC Radio One which is waaay out in front (again) delivering an 18.3% share for A12+ (up from 16.3%). CBC Radio One grabs the #1 spot with females, 25-54, delivering a 10.9% share (down from 12.7%). CBC Radio One also holds the #1 spot for males, 25-54, posting a 10.4% share (up from 9.6%). CHEZ 106 leads the way for M18-34 with a 12.9%. For F18-34, Jump 106.9 leads, posting a 13.5% share.

Winnipeg: 680 CJOB grabs the #1 spot for A12+ with a 15.1 % share of hours tuned (up from 13.8%). Top spot for F25-54 goes to QX104 with an 11.9% share (flat with last book). For M25-54 listeners, 680 CJOB is also tops with a 14.0 % (up from 10.5 %) and M18-34 with a 13.1%, followed by Power 97 at 12.9%. For F18-34, the favourite is QX104 at 16.6%.

Halifax: CBC Radio One takes #1 with A12+, posting an impressive 20.0 % share of hours tuned (down from 21.5% with the last book). Virgin takes top spot for F25-54, delivering a 15.4% share (down from 16.8 %). Q104 tops the list for M25-54 with a 14.4% share (down from 15.6%). For M18-34, FX101.9 takes the lead with 19.2%. When it comes to Females, 18-34, Virgin takes top spot posting a 17.5% share.

Hamilton: For originating stations, Bounce 102.9 leads the way for A12+ with a 6.6% (flat with the last book). Bounce 102.9 is also popular with females, taking #1 spot for F25-54 delivering a 9.5% share (up from 9.1% in the Fall).  For M25-54, Y108 remains on top with a 9.8% (down from 10.1%). KX94.7 takes top spot for M18-34 delivering a 9.4%. KX94.7 has a strong lead for F18-34 posting a 10.7% share.

Victoria:  CBC Radio One is #1 for A12+ with a 24.6% share (up from 22.3%). CBC Radio One is also tops with women, taking #1 spot for F25-54 delivering a 15.7 % share (up from 11.6%). For M25-54, 100.3 The Q is on top at 20.7% share, followed by The Zone @ 91-3 with 17.2%. For M18-34, The Q leads with 27.8%. CBC Radio One is #1 with F18-34 posting a 14.9%. 

See summary charts below: A brief overview of share figures from the Spring 2022 Diary Numeris release courtesy of David Bray.

Ottawa-Gatineau

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 

Station

A12+

Diary

Spring

 2022

A12+

Diary

Fall

 2021

W25-54

Diary

Spring

2022

W25-54

Diary

Fall 

2021

M25-54

Diary

Spring

2022

M25-54

Diary

Fall 

2021

CBC Radio One

18.3

16.3

10.9

12.7

10.4

9.6

Radio Canada Premiere

7.0

7.9

4.6

4.4

3.2

5.5

CBC Radio Two

5.4

5.0

2.6

2.7

3.5

2.4

Ici Musique

2.8

2.7

2.4

2.2

1.6

2.0

TSN 1200

1.5

2.0

.2

.7

3.0

4.2

580 CFRA

5.3

5.0

2.6

2.2

5.8

4.3

Vibe 96.5

.3

.2

.5

.3

.7

.4

106.1 CHEZ

4.9

4.1

2.6

3.3

8.9

5.6

WOW 97.1

2.8

2.4

2.8

2.5

1.5

1.5

Rebel 101.7

1.4

1.6

.7

1.2

4.7

4.7

Hot 89.9

5.2

4.6

9.1

8.2

8.4

6.5

Live 88.5

4.0

3.5

5.6

5.7

9.3

6.6

94.9 Rouge

4.3

4.4

7.3

6.4

2.4

3.6

KISS 105.3

1.5

1.9

3.9

4.6

1.4

1.7

CityNews CJMJ

1.3

2.0

1.0

1.2

.8

1.3

Move 100

5.0

5.8

10.0

11.2

3.1

2.8

Boom 99.7

3.8

4.7

5.2

5.0

3.1

4.7

Jewel 98.5

2.7

3.5

.9

1.8

.6

1.3

CityNews CJET

.4

.6

.4

.4

.4

.8

Pure Country 94

2.2

3.2

2.4

3.4

1.8

4.2

104.7 FM

2.8

3.2

2.1

2.3

4.2

5.1

Jump 106.9

3.0

1.6

5.2

2.3

4.1

2.5

Energie 104.1

2.7

2.7

4.3

5.1

5.4

4.9

95.7 Elemnt-FM

.4

.4

.8

.9

.1

.1

 

Winnipeg

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

Diary

Spring

 2022

A12+

Diary

Fall

 2021

W25-54

Diary

Spring

2022

W25-54

Diary

Fall 

2021

M25-54

Diary

Spring

2022

M25-54

Diary

Fall 

2021

CBC Radio One

14.4

15.7

11.6

11.1

8.1

11.1

CBC Radio Two

3.9

4.0

3.7

4.7

4.5

4.8

Hot 100.5

2.2

2.8

4.1

4.7

3.7

4.8

Peggy @99.1

4.9

4.5

5.1

5.5

4.0

3.2

Country QX104

8.0

8.7

11.9

11.9

10.2

8.5

Funny 1290

.5

.8

.2

.2

.9

1.8

Bounce 99.9 

7.1

6.4

7.7

7.8

7.4

5.7

94.3 NOW Radio

3.8

4.1

2.6

3.5

5.4

4.3

Energy 106 FM

3.2

4.1

5.9

7.4

3.2

4.9

92 CITI

5.4

4.9

3.2

4.5

6.8

8.5

Power 97

4.5

4.1

4.4

3.4

8.9

7.8

680 CJOB

15.1

13.8

3.9

4.5

14.0

10.5

103.1 Virgin

5.7

5.4

13.6

11.4

7.2

6.3

Kiss 102.3

2.7

2.7

6.3

4.6

1.1

1.3

 

Halifax

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

Diary

Spring

 2022

A12+

Diary

Fall

 2021

W25-54

Diary

Spring

2022

W25-54

Diary

Fall 

2021

M25-54

Diary

Spring

2022

M25-54

Diary

Fall 

2021

CBC Radio Two

4.6

6.3

4.9

5.7

4.8

6.6

CBC Radio One

20.0

21.5

9.0

12.3

9.7

10.7

Jack 92.9

7.4

5.9

10.6

8.8

11.9

11.1

Q104

8.8

9.7

6.5

10.5

14.4

15.6

FX 101.9

8.4

8.5

11.4

8.9

12.2

13.8

89.9 The Wave

6.9

6.2

6.3

3.1

6.0

4.8

Move 100

5.9

6.3

10.5

12.2

4.2

3.7

Virgin Radio

6.3

6.7

15.4

16.8

6.6

7.0

CityNews 95.7

5.8

5.5

3.2

2.6

8.3

7.7

Surge 105

1.9

1.3

1.4

1.3

3.8

1.2

Hot Country 103.5

2.3

1.4

5.6

2.1

1.5

1.3

96.5 The Breeze

5.8

5.2

7.8

7.4

3.6

4.0

 

Hamilton

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

Diary

Spring

 2022

A12+

Diary

Fall

 2021

W25-54

Diary

Spring

2022

W25-54

Diary

Fall 

2021

M25-54

Diary

Spring

2022

M25-54

Diary

Fall 

2021

Funny 820

.6

.4

.5

.4

1.1

.4

KX 94.7

5.9

6.7

5.6

7.4

6.4

7.0

CHML

4.3

4.5

2.7

1.7

1.2

2.5

97.7 HTZ

2.4

2.1

2.0

2.8

5.9

5.5

95.3 Energy Radio

1.8

1.8

4.4

4.6

1.9

1.5

Y108

3.3

3.9

1.8

4.2

9.8

10.1

Bounce 102.9

6.6

6.6

9.5

9.1

4.6

4.5

BNN Radio 1150

.1

.1

.1

.1

.2

.1

92.9 The Grand

2.4

2.3

1.6

1.6

1.0

1.3

 

Victoria

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

Diary

Spring

 2022

A12+

Diary

Fall

 2021

W25-54

Diary

Spring

2022

W25-54

Diary

Fall 

2021

M25-54

Diary

Spring

2022

M25-54

Diary

Fall 

2021

CBC Radio One

24.6

22.3

15.7

11.6

16.4

13.9

CFAX 1070

9.8

9.4

4.4

3.0

5.3

6.7

Virgin Radio

3.7

5.1

7.1

13.8

2.4

4.8

Jack

2.9

3.3

7.8

4.3

2.0

5.3

Ocean 98.5

6.1

8.0

11.2

17.6

5.0

5.8

The Zone at 91.3

5.5

4.4

7.6

5.1

17.8

14.0

The Q

13.5

12.8

13.4

11.1

20.7

17.2

David Bray
David Brayhttp://brayandpartners.com
Partner / Creative Director / Media Director Extensive experience with development of marketing strategies and the writing and production of broadcast, print and web creative. Expert in media analysis, planning, consumer research, buying & promotions (416) 431-5792

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