Numeris fall 2022 PPM insights reveal slight bump in out-of-home tuning

Numeris has released additional insights from the fall 2022 PPM ratings, revealing that out-of-home radio tuning got a boost with the return of more Canadians to the office.

Reflecting listening data for Toronto, Montreal, Vancouver, Calgary and Edmonton between Aug. 29 and Nov. 27, the share of out-of-home tuning, A25-54, was up two percentage points to 66%, year-over-year, with drive and daytime up four and five per cent, respectively.

Vancouver has the highest proportion of out-of-home listening across drive, evenings, and weekends with the drive daypart accounting for the highest weekly reach across all markets.

Overall, Numeris says AM/FM radio reached 86% of Canadians, A12+, flat with fall 2021. Reach was highest in Franco Montreal (91.4%), Calgary (88.3%), and Edmonton (86.5%).

Time spent listening was stable across all five PPM markets with average time spent listening highest for Montreal Franco at 9.5 hours, followed by Montreal Anglo at 8.3 hours. Listening time was lowest in Vancouver at six hours.

Radio livestreaming, A12+, was down one per cent year-over-year to nine per cent, consistent with fall 2020. That number was at 12%, A18-34, and 11%, A25-54. Vancouver maintained its lead with the highest proportion of livestreamers at 12%, up two points from last fall. AM/FM livestreaming among Montreal Anglos was also up three per cent.

Numeris says the median age of radio listeners was 53, with women accounting for 48.4% of those tuning.

Find David Bray’s fall 2022 PPM ratings breakdown here.


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Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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