AdvertorialHow ‘Seeing Is Believing’ Drives Success For SDS

How ‘Seeing Is Believing’ Drives Success For SDS

As SDS continues to innovate, adding new components to their top-ranked broadcast software, a consistent ‘old school’ truth becomes ever more apparent.

Nothings beats a good ol’ fashioned demo.

SDS (Specialty Data Systems) is a Toronto-based firm creating enterprise software for radio, television, and digital media.

“We’re proud that SDS has been implemented by over 500 Radio, TV and Digital properties throughout North America,” said Dave Cole, SDS President and founder. “While we have the proven track record to back up our promises, there is something magical about that moment when our features come to life in a demo and a new client realizes how implementing SDS Symphony will boost their bottom line.”

SDS Symphony’s components include Sales, Traffic, CRM, Creative, Finance, Reports, and, for TV, Programming. This all-in-one application suite, designed bottom-up to work together, greatly improves efficiencies, communications, workflow and inventory management.

“It’s that moment during a demo when it becomes apparent just how comprehensive, yet streamlined, our solution is, that is always so rewarding for us,” added Cole.

With over 26 years of experience, SDS’s reputation for delivering innovative broadcast solutions is the direct result of constant client collaboration. SDS solutions are built with an unflinching focus on both flexibility and scalability, in order to effortlessly fit any client environment.

This focus on scalability recently paid off when an existing client integrated the newest Symphony component, SDS Creative, into their existing SDS business processes.

Our network spans several provinces and dozens of stations, with hundreds of orders coming in weekly,” said Mike Broesky, Radio & Online Creative Department Manager at Golden West. “SDS Creative seamlessly integrated our creative work with sales orders to provide easy traceability and day-to-day project management, and their support team was exemplary during the transition to this software.”

The “wow” moments during demos are what fuel the SDS team to continue building the most innovative solutions, keeping one step ahead of the ever-changing landscape of the broadcast industry.

“When new clients experience firsthand how SDS Symphony eliminates information silos, allowing for fluidity between departments, they immediate see how it would benefit them,” continued Cole. “At SDS, we see the demo as the initial step in our relationship with a new client, a first step towards a long and rewarding partnership.”

For more information on SDS and SDS Symphony, visit

Broadcast Dialogue
Broadcast Dialogue
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