David Phillips, who officially announced his departure from NLogic Canada this week, will be joining Environics Analytics (EA) as Chief Product Officer (CPO) in the New Year.
Environics, a division of Bell Canada, says Phillips will provide strategic leadership to the marketing and analytics provider’s product-focused teams, including product management, data development, software development and client services. He’ll remain based in Toronto.
“David’s experience in market research, product development and media measurement will ensure EA’s emerging solutions are consistently aligned with our strategy to help clients move from insights to activation,” said Jan Kestle, EA President, in a company announcement. “David’s innovative vision and deep industry expertise will further strengthen our mission to make big data relevant and usable for organizations across Canada and beyond.”
“I’m incredibly excited to be joining Jan and the exceptional team at Environics Analytics,” Phillips added. “I’ve been an admirer of the company for many years, and I can’t wait to help drive the company forward.”
Phillips has held the role of President and COO at NLogic (formerly BBM Analytics) for the last nine years and been with the company for more than 16. Prior to NLogic, he worked with BBM Canada as an Account Executive.
He is a long-standing member of numerous industry bodies, including IAB Canada’s Big Data Committee, and is a Past President of Broadcast Research Council (BRC) and former co-chair of the Canadian Advertising Research Foundation (CARF).
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