Broadcast Tech + Engineering NewsBroadcast Tech & Engineering News - Futuri beta testing AdMatic podcast metadata...

Broadcast Tech & Engineering News – Futuri beta testing AdMatic podcast metadata solution

Futuri has announced the launch of AdMatic, a system that turns podcast content into metadata that helps solve two major challenges in the industry: finding quality podcast content in an increasingly cluttered marketplace, and matching content with the right programmatic ads to increase efficacy and advertiser ROI. Currently in a Beta phase being tested by several large, publicly-traded tech companies, AdMatic delivers information on the ideal ad category for podcast content; the best times to place chapter markers allowing listeners to navigate longer-form podcast content; ideal keywords for full episodes and chapters, as well as the top organic search results — including images — related to the podcast content; detection of music to protect producers from copyright violation fines; and social handles for podcast guests to aid discoverability on social platforms, among other features. 

The Alliance for IP Media Solutions (AIMS) has opened its call for papers for IP Oktoberfest 2021, a live, interactive virtual event for broadcast and Pro AV professionals, Sept. 28-30. Now in its second year, the event will highlight the industry’s significant progress toward an all-IP ecosystem supporting today’s real-world media productions. Proposed papers may be technical presentations, use cases, facility overviews, and other non-commercial, non-promotional pieces on media over IP that offer educational value. The deadline for proposal submissions is Aug. 15. Running daily from 10 a.m. to 1 p.m. ET, IP Oktoberfest 2021 will include a live presentation stage, virtual pub, and meeting and networking areas.

SMPTE (Society of Motion Picture & Television Engineers) will be hosting the second SMPTE+ virtual event Migrating Media & Entertainment Into the Cloud: A Real-World Perspective on Aug. 17. Over the course of the half-day event, subject matter experts from across the media value chain will examine key issues, share practical experiences, provide a snapshot of the status of migration, and offer perspectives on the future of media in the cloud. SMPTE+ is free to SMPTE members. Professionals may choose to attend only this session for $99. Registration and additional information about the SMPTE+ series is available here.

Rise, the advocacy group for women in the broadcast media technology sector, has opened entries for its annual Rise Awards with the introduction of three new categories, Company Award for Investment in Women, Influencer Award and Student Award. Submissions and nominations are encouraged from across the global broadcast media technology audience whether in a manufacturer, service provider, engineer or broadcaster role. The awards are free to enter with nominations to close in September. The awards will be held Nov. 18 as part of the DPP Leaders’ Briefing event in London and streamed globally. Entrants can be nominated, or they can nominate themselves.

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