On this sponsored episode of Broadcast Dialogue – The Podcast, Stephen Ryan joins us to talk about Momentum Music Research, a new player in the online audience music research space.
Ryan, a UK radio veteran, is the creator of the cloud-based platform that allows users to see the results of their music research in real time, using an algorithm that eliminates outlier bias to help identify winning songs and rotations.
Ryan talks about striking the right playlist balance in the increasingly competitive audio space and the pandemic impact on music testing.
For more information, visit momentummusicresearch.com.
*Momentum Music Research is a subsidiary of Momentum Media Marketing, the parent company of Broadcast Dialogue.