Wednesday, September 27, 2023

Broadcast Dialogue – The Podcast: Ross Davies of Numeris on the shift to continuous ratings

Numeris has announced it’s making major changes to the way Canadian radio in small and medium markets like Kelowna, Saskatoon, Thunder Bay and Halifax, is measured. Starting this Summer, those 95 stations will join Canada’s major cities in being in ratings year-round.

On this episode of Broadcast Dialogue – The Podcast, Ross Davies, Director of Member Engagement, Radio, for Numeris, on ongoing sample challenges and the way forward: continuous measurement.

Read more about Numeris’ move to the continuous ratings model here.

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Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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