The theme of this year’s WABE conference, “Bridging the Past, Building Media’s Future,” reflects the dynamic shifts and rapid evolution occurring in our industry today. A key area of this change is the evolution of distribution systems, where traditional broadcast methods are merging with new streaming models. This shift mirrors historical trends, emphasizing the need to learn from the past as we navigate today’s media environment.
Over the holidays, I engaged in discussions with friends in and outside the industry about major shifts such as Amazon Prime streaming NHL games, Netflix securing U.S. rights for the FIFA Women’s World Cup, and the addition of linear channels to Roku. There’s also been a push for Canadian broadcasters to expand their presence across platforms. These changes are creating buzz, particularly within live sports production. One question dominating conversations is how U.S. streaming giants will impact sports distribution and regional contracts in Canada.
Despite the industry’s evolution, the core principles of live television production remain unchanged. The skills and expertise developed over years in broadcasting are still essential, whether you’re producing a podcast, moving a station to a streaming platform, or adapting to new technology. Understanding the fundamentals of audio, compression, and standards is crucial for quality. Similarly, getting the basics right, like proper wiring, is more important than ever, regardless of the type of cable. With today’s high-resolution cameras, having the right tools and preparation is key to ensuring reliability and performance.
Old Lessons for a New Era
The rise of streaming owes much to advancements in video standards, internet bandwidth, and consumer devices. But for those of us with experience, these shifts aren’t entirely new. As one mentor put it, “Everything comes around again.” For example, commercials continue to be a core revenue source. Whether partnering with global brands or regional businesses, the goal remains the same: generate revenue to fund content production. What’s changing is how ads are integrated with live streaming content and how even small businesses can insert ads into streams.
Streaming platforms still have a lot to learn from traditional TV and radio, particularly in areas like technical transitions, frequency and ad placement. If you’re developing a streaming solution, my advice is simple: hire someone with a broadcasting background.
Drawing on History
Start with the Broadcast Act, which reflects decades of Canadian values on connecting with the public. Delve into the Canadian Association of Broadcasters’ knowledge on industry best practices. Participate in CRTC consultations to help shape Canada’s media landscape. Learn from advertising standards that ensure ethical communication, and engage with publications like Broadcast Dialogue. Understand the CBC/Radio-Canada mandate and the role of public broadcasting in Canada.
The Value of Conferences
At WABE, we’re embracing change and expanding our reach because the challenges ahead require collaboration. Conferences like ours bring together industry leaders and community voices, shaping a media future that resonates with Canadians. Attending events like WABE provides an opportunity to meet people who understand the unique needs of our communities and industry, offering insights that help us move forward.
A Place to Build Media’s Future
This year, as we celebrate 75 years of WABE, we’re committed to connecting professionals shaping media’s future. Our conference is more than just a gathering—it’s a hub of expertise, innovation, and collaboration. Attendees will have the chance to engage with regulators, technical experts, and educators to address the challenges and opportunities facing our industry. The exhibition floor will feature cutting-edge solutions, from wireless transmission to podcasting equipment.
Join Us in Calgary
This year’s conference will be held at the Telus Convention Centre in Calgary, Alberta, from September 29 to October 1, 2025. We’re kicking off with a 75th-anniversary celebration, including a reunion for SAIT Broadcast Systems Technology (BXST) alumni.
If you’re a business working with media and entertainment technology, this is your chance to exhibit in Calgary’s marketplace. Sponsorship and exhibit launches begin March 1st.
Free Meetup – Evening with the Blue Warden
Join us on January 27, 2025, from 6:30 PM to 9 PM at Canada Brewhouse in Calgary for an informative evening on IT security, hosted by Blue Warden. This event is open to anyone in the media and entertainment technology industry.
Mark your calendars—we can’t wait to see you in Calgary!
