Rogers Media Sales has announced a new collaboration with The Weather Company (an IBM Business) and an extended deal with Meredith, which includes Canada’s #1 digital food site allrecipes.com. The Weather Company will provide in-depth weather data and forecasts, as well as curated content, across Rogers Media properties. In turn, Rogers Media will provide locally relevant articles, photos and video content across the Canadian versions of The Weather Channel app and weather.com. The Weather Company and Rogers Media Sales will also work together to enhance advertising across both companies’ properties. Building on an already successful collaboration with MarthaStewart.com, Rogers’ renewed deal with Meredith includes sales representation for allrecipes.com, joining other Meredith lifestyle brands Parents, Parenting, and Better Homes & Gardens.
