Your @YouTube feed is uniquely yours. We want to keep it that way. #FixC11
Learn more➡️ https://t.co/iroyD6tLPG pic.twitter.com/LLpfJuFXp8
— Google Canada (@googlecanada) October 5, 2022
Google has launched an online campaign against Bill C-11 featuring the tag line “Keep YouTube Yours.” The campaign was launched Wednesday, one day after the company’s President of Global Affairs, Kent Walker, was in Ottawa to lobby government officials. In a blog post, YouTube Chief Product Officer Neil Mohan writes “what’s deeply concerning is that the current version of the Bill has the potential to disadvantage the Canadian creators who build their businesses on our platform, and change the personalized experience of millions of Canadians who visit YouTube every day.” Mohan says in its current form, Bill C-11 would require YouTube to manipulate its algorithm according to the CRTC’s priorities, rather than the interests of Canadian users. Google maintains that will put Canadian creators at a disadvantage as when users are recommended content that is not personally relevant, they react by tuning out, skipping the video, or even giving it a ‘thumbs down’.