Numeris’ fall PPM release for Montreal, Vancouver, Toronto, Calgary and Edmonton, indicates radio is retaining an average weekly reach of 83% for Canadians, A12+. In home represented 49% of tuning, while 51% was out of home. Read David Bray’s breakdown of the top performers here.
Numeris’ latest diary market release covers the period from Sept. 9 to Nov. 3, borrowing sample from previous releases for most markets. AM/FM radio reached 82% of Canadians 25-54 in diary markets, with 38% of Adult 25-54 listening occurring in vehicles, vs. 33% of listening done in the home. Read David Bray’s breakdown here.
The CRTChas issued an order prohibiting Gill Broadcasting from illegally operating a South Asian radio station in Winnipeg. The decision follows numerous complaints from Winnipeg multi-ethnic station CKJS-FM (owned by Evanov Communications), over the past eight years, that a tourist information station was carrying on programming without a broadcast licence. Gill Broadcasting, helmed by Gill and Baldev Gill, had been operating CKYG-FM Winnipeg at 90.5 MHz. Operating as Radio Awaz, Evanov says since Gill Broadcasting was granted an exemption for a low-power tourist station in 2016, the station was promoted and branded as Winnipeg’s first 24/7 South Asian station – exceeding the scope of its exemption and above ECI’s objections, with its licensed ethnic station already serving that community. While continuing to voice its concerns, ECI says Gill Broadcasting went on to launch a second low-power station under another exemption order, initially offering differentiated programming, but later using it as a repeater for its first station before shutting it down. Read more here.
The CRTChas approved Access Communications Co-operative’s application to acquire Regina community radio station 91.3 FM CJTR from non-profit, Radius Communications. The CRTC said the proposed transaction is in the public interest and will ensure the continuation of community-based radio programming for the Regina area. In its application, the telecom service provider – which already operates AccessNowTV – indicated it would invest in equipment upgrades, expand volunteer opportunities, and integrate CJTR-FM into its existing community engagement department, sharing resources with its community television station. It also plans to retain current members of the board of directors of Radius to act as an advisory committee.
Xperi DTS has released a new report, “Vehicle Ownership and its Role as a Third Space,” looking at how consumers view their personal vehicles, beyond transportation. Based on a survey of over 3,200 American car owners, audio remains the top entertainment priority, with 88% of respondents using their car for listening, and 62% indicating they would immediately rule out buying a vehicle without AM/FM reception. When it comes to the kinds of audio consumers want, 71% cited music as essential to the driving experience.
The Bob McCown Podcast has aired its final episode. The podcast comes to a close after more than 1,000 episodes, with McCown continuing to work to improve his speech since suffering a series of strokes in June 2023. In a post to Facebook, McCown teased “another project which will garner my attention.” The former Sportsnet host launched The Bob McCown Podcast in May 2020 after parting ways with the network a year earlier. Co-host John Shannonannounced his departure from the podcast in September.
The Pro Bono Group is releasing new creative that can begin as soon as Dec. 25 for its three current causes:
THE PRO RADIO PROJECT – “WINTER”
Radio advertising sales after the holidays can be as cold as the Grinch’s heart. New PSA “Winter” is a reminder to advertisers that radio is here to heat up retail sales year-round. To be run on its own or in rotation with existing Pro Radio Project creative, “Winter” can replace “Christmas Shopping” from Dec. 25 until March 16.
THE CANADIAN ALLIANCE TO END HOMELESSNESS – “SIGN”
Our campaign for CAEH is reaching Canadians everywhere – including government officials making important decisions. The new PSA “Sign” is a startling message about Canada’s devastating homelessness crisis. It can replace “Christmas Tree” from Dec. 25 until March 16.
We believe it takes 60 seconds to properly demonstrate aurally the mind-boggling number of ordinary Ontarians who require food banks. We hope radio stations will embrace this longer-form storytelling by providing airtime in the New Year when commercial loads are at their lightest. “Dimes 60” can replace “Jingle Change” from Dec. 25 until March 16.
LISTEN:Annalise Nielsen is the Head of Podcast Strategy and Development at Lower Street. She and Matt Cundill discuss her time with Rogers Sports & Media and Pacific Content, the importance of newsletters, and targeted social media for podcast promotion. Nielsen also discusses the shift from video-heavy podcasts to clips and the potential for independent creators to thrive in the future.
