Erica Ehm’s mommy blog YMC.ca and digital agency Ehm & Co has been acquired by private equity investment firm, Putnam Investments. The acquisition compliments Putnam’s roster of brands, which includes Toys “R” Us Canada and HMV. Ehm will stay on as Chief Innovation Officer.
TikTok Pulse is the short-form video platform’s newly-announced advertising revenue share program with creators, public figures and media publishers. Creators and publishers with at least 100,000 followers will be eligible to participate in the initial stage of the program. It will enable brands to gain exposure among the top four per cent of videos on the app. TikTok will offer 12 categories of Pulse in which brands can place their ads next to the most culturally relevant content.
