Momentum Media Marketing, which specializes in marketing media brands, is making Vancouver-based consumer behaviour expert, best-selling author, and international speaker David Allison’s “Valuegraphics” available to the broadcast industry. Using data based on 75,000 in depth surveys, Valuegraphics is the new science of shared human values that delves into what audiences really want and what messages will motivate them. Allison’s recently-released book We Are All the Same Age Now explores how moving on from demographic stereotypes can help organizations make more strategic, values-based decisions with the help of big data. For more info on how Valuegraphics can help achieve results in the broadcast sector, contact MMM president Shawn Smith at shawn@momentummediamarketing.com.
Stingray’s commercial services division Stingray Business is poised to expand into the European market with the acquisition of DJ-Matic, a provider of in-store media solutions (music, video, digital signage) for businesses with clients in Belgium, the Netherlands, Germany, and Denmark. Launched in 2000, DJ-Matic serves clients in a range of industries including bars and pubs, retail stores, restaurants, hotels, and fitness centers. Under the terms of the agreement, Stingray will fully own and operate DJ-Matic with the continued direction of the company’s current leadership team. Stingray says the acquisition supports its business plan and growth strategy by giving Stingray Business a solid foothold in Europe and a share in the local demand for curated, commercially-licenced entertainment services. Stingray Business, already a leader in the Canadian background music market with clients in 78,000 locations, has been on a growth streak signing contracts over the last 12 months with Mexico’s Farmacias del Ahorro, entered the Australian market with the acquisitions of SBA Music and SMA Entertainment, and acquired Novramedia, a Toronto-based design, development, and digital media solutions company.
Vividata, a Toronto-based provider of media market analytics and consumer research, is partnering with New York audience-based social media measurement company Shareablee Inc. The partnership establishes Shareablee’s largest presence to-date in the Canadian market, and gives Vividata’s network access to its social metrics, including custom reporting tools and Monetization Suite advertiser-publisher dashboards. Vividata says the agreement capitalizes on Canada’s surging social media landscape with overall major social network content and actions growing at a rate of 15 per cent since 2017 and Instagram per-post average engagement rising 25 per cent during the same period. Shareablee will work closely with the Vividata team to support the needs of the Canadian market through their Toronto based representative, Alex Castro.
QYOU Media, the Canadian-based curator of premium “best-of-the-web” video for multiscreen distribution, has announced a major marketing agreement with FansUnite Entertainment Inc., a blockchain-based sports betting company, around its flagship eSports platform “Heads Up Daily” (HUD). The sponsorship agreement will see FansUnite sponsor HUD’s daily highlights segment, weekly player vs. player segment, and accompanying social media activations. Founded and created by industry veterans from Lionsgate, MTV, and CinemaNow, QYOU’s millennial-focused products including linear television networks, genre-based series, mobile apps, and video-on-demand formats reach customers on six continents. Distribution partners include Vodafone, 21st Century Fox, Liberty Global, Showmax, iflix, Jio, SuperChannel and Tata Sky.
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