Samsung Electronics Canada has announced a new content partnership with Canadian artist, director and creator, Director X. Dubbed #PowerUp, the campaign arms up-and-coming talent with the new Galaxy Note10+, challenging them to create a music video with the Samsung product. Launching in partnership with Twitter and so.da, the campaign offers a behind-the-scenes look at three up-and-coming directors being mentored by Director X. Justin Abernethy, Justin Singer, and Kat Webber were handpicked from his production company Popp Rok.
PayPal Canada, Facebook Canada and BDC are backing a new digital, business competition series from AmberMac Media and Pint Glass Productions called HerTurn. For women entrepreneurs, HerTurn is currently accepting applications at HerTurn.ca. Over the course of a month, three finalists will face challenges in small business marketing, public relations, and growth. Female mentors from BDC, PayPal Canada, Facebook Canada, and other experts will provide feedback and insight along the way. At the end of the series, the mentors will pick the winner during a live broadcast on Facebook, with the grand prize valued at $20,000.
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