CTV has revamped its digital video platform, moving to a user-friendly, streamlined interface that makes its collection of streaming content more searchable, mirroring that of OTT competitors like Netflix.
With the network’s fall season launching next week, Mike Cosentino, President, Content and Programming, Bell Media, said that the move is a “natural but huge step in the evolution of the CTV brand.”
The ad-supported platform leverages the same technology that powers Bell-owned subscription streamer, Crave. Streaming from CTV.ca and the CTV app on mobile devices and connected/smart TVs, the offering makes livestreams and on-demand viewing available across network brands, CTV Comedy Channel, CTV Drama Channel, CTV Sci-Fi Channel, CTV Life Channel, and CTV2, in addition to full seasons of CTV programming. On-demand viewing of the CTV Throwback and CTV Movies collections is also available with a cable subscriber login.
“By offering the powerhouse collection from the CTV-branded portfolio all together, CTV provides virtually limitless curations and collections, delivering unmatched value for content,” said Consentino in a release.
The network is also touting the updated digital offering as an opportunity for advertisers.
“This sponsor-friendly destination gives our advertising partners the maximum amount of buying flexibility, allowing for platform agnostic programmatic trading while offering a unique opportunity to engage with audiences in a premium digital environment, dramatically increasing opportunities to reach our viewers across multiple platforms,” added Stewart Johnston, President, Media Sales and Marketing, Bell Media.
Mike Cosentino was a guest on Broadcast Dialogue – The Podcast in early 2019, following the original launch of the CTV Super Hub. Listen here.
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