TV/FILM/VIDEO:
NFL Canada’s managing director David Thomson has written a letter making the case for airing Canadian commercials during the upcoming Super Bowl broadcast Feb. 5. The Nov. 23 letter to Canada’s ambassador to the U.S., David MacNaughton, asks the federal government to halt a CRTC order prohibiting simultaneous substitution during the Super Bowl, calling the practice “a critical enabler for development and sustainability of Canadian content.” The Super Bowl is Canada’s most-watched television event, with an average of 9 million viewers.
Groupe V Media has chimed in on CBC/Radio-Canada’s proposals to the CRTC to review the public broadcaster’s funding and eliminate advertising on its platforms. While Groupe V agrees that the proposal would increase the amount of ad dollars available to private broadcasters and restore balance, the Quebec broadcaster also feels strongly it must be undertaken at a lower cost. In a statement last week, president Maxime Remillard said asking Canadian taxpayers for $400 million per year is “unreasonable,” adding “by moving ahead creatively and being bold, it would be entirely possible to revise the model without having to inject as much money.”
Yannick Bisson, star of long-running CBC-TV series Murdoch Mysteries, will receive ACTRA Toronto’s 2017 Award of Excellence. Bisson has over 60 performing credits to his name, including 10 seasons in the role of Det. William Murdoch and previous stints on Sue Thomas: F.B. Eye and High Tide. He’ll receive the honour at the performers’ union award gala on Feb. 25.
Mario Mota, an Ottawa-based researcher and consultant, says Canadians are continuing to cut the cord in record numbers despite CRTC-mandated basic cable plans. Mota, with Boon Dog Professional Services, says the numbers show the seven major publicly traded TV service providers lost a combined total of 98,476 TV customers in the first two fiscal quarters of this year, from March through September. Year over year, that’s a loss of 13 per cent more subscribers than in 2015. Mota predicts Canada is on track to lose 200,000 TV subscribers this year. According to the CRTC, 1.57 per cent of Canadian TV subscribers had signed up for basic TV by June, much less than the anticipated five per cent.
As the CRTC’s pick-and-pay reforms took effect Dec. 1, chair Jean-Pierre Blais issued a warning to television service providers. Blais said the commission will be closely monitoring how providers implement their new so-called ‘skinny cable’ offerings and whether they’re following best practices. With the licences of most providers recently renewed for just a one-year term, Blais said when those licences are up for renewal “we will not hesitate to take action if any provider doesn’t conform to the established policy or respect Canadian consumers and their right to choice.” Blais also reminded Canadians, it’s their responsibility as informed consumers to do their homework.